Time Out London releases limited edition video-in-print cover for Three

Time Out London releases limited edition video-in-print cover for Three

Bringing digital and print together, Time Out London readers will have a chance to stream exclusive behind the scenes footage of the cast of new Netflix show ‘Glow’ straight from the magazine’s cover. The video-in-print cover ad is one element of Time Out’s latest creative partnership as part of Three’s pioneering ‘Go Binge’ campaign. This […]

NME unveils Making a Murderer-style Kanye West cover as it reaches highest ever circulation

NME unveils Making a Murderer-style Kanye West cover as it reaches highest ever circulation

NME’s new approach is resonating with millennials following its repositioning as a free weekly title. The Time-owned publication’s first free-distribution ABC figures indicate that it has built an audience of over 307,000 over the past six months, since dropping the price tag and relaunching in September of last year with a widened content remit spanning […]

An Inside Look At Netflix’s Impressive Rebranding Campaign

An Inside Look At Netflix’s Impressive Rebranding Campaign

Netflix has been building quite a reputation for themselves, with “Netflix and Chill” quickly becoming part of everyday vocabulary. New York-based creative studio Gretel carried out the rebranding of Netflix. Using the stack as a visual metaphor and identity system, the agency was able to feature the many services and products that Netflix offers in […]