PB Creative designs new look for Lynx

PB Creative designs new look for Lynx

Lynx (Axe outside the UK) is today completing its updated brand positioning by unveiling an extensive new range of male grooming products, including daily fragrances, body wash, and hair styling products. Its existing products have also been given a new look and feel, in line with the new positioning. The brand refresh was introduced via […]

BrandOpus Helps Make Vitalite The Positive Lifestyle Choice

BrandOpus Helps Make Vitalite The Positive Lifestyle Choice

Market leading Dairy free spread Vitalite has partnered with brand design consultancy, BrandOpus, to create a fresh new brand identity and pack design to help engage with new audiences. Vitalite first launched in the UK in 1983 at a time when sunflower spreads were dominating the market. It was perhaps most recognisable for its earworm […]

Brand Remedy creates new brand for Stephenson Harwood

Brand Remedy creates new brand for Stephenson Harwood

Strategy and design consultancy Brand Remedy has created a new global brand for law firm Stephenson Harwood, after winning the work in a selection process overseen by the firm’s senior management team which involved more than ten agencies. The rebrand, which supports Stephenson Harwood’s growth ambitions, is the result of the largest client and partner […]

Google+ new design aims to put community at the heart

Google+ new design aims to put community at the heart

Google has updated the look of Google+ as it looks to respond to user feedback and put “Communities and Collections front and centre”. Now focused around interests, Google+ is simpler and easier to use and has been rebuilt across web, Android and iOS for a faster and more consistent experience across all devices. “Whether it’s […]

An Inside Look At Netflix’s Impressive Rebranding Campaign

An Inside Look At Netflix’s Impressive Rebranding Campaign

Netflix has been building quite a reputation for themselves, with “Netflix and Chill” quickly becoming part of everyday vocabulary. New York-based creative studio Gretel carried out the rebranding of Netflix. Using the stack as a visual metaphor and identity system, the agency was able to feature the many services and products that Netflix offers in […]