Evening Standard digital sports team expands across UK & Europe

Evening Standard digital sports team expands across UK & Europe

On the eve of the new Premier League football season the Evening Standard announces a major investment in its online sports team. With just a few hours before the close of the transfer window, standard.co.uk announced some significant new signings of its own. Seven new faces join the team – doubling the current squad – […]

The Telegraph, News UK and The Guardian News & Media join forces to create joint Advertising Platform

The Telegraph, News UK and The Guardian News & Media join forces to create joint Advertising Platform

Guardian News & Media, News UK and The Telegraph are announcing The Ozone Project – a jointly-owned audience platform. The Ozone Project, currently in Alpha, will offer advertisers and agencies direct and transparent access to an audience of more than 39.4m million unique users in brand safe, fraud free, premium environments across the UK’s most […]

News UK launches NewsIQ to tap into the power of preference, opinion and emotion

News UK launches NewsIQ to tap into the power of preference, opinion and emotion

News UK is launching a new data platform that will enable advertisers to reach audiences based on their emotions and attitudes, driving emotional loyalty and potentially increasing advertising engagement by up to 45%. NewsIQ UK will capture the preferences, opinions and emotions of News UK’s audiences and will allow brands to target campaigns based on […]

Investment in redesign rewarded with stellar digital growth for Evening Standard

Investment in redesign rewarded with stellar digital growth for Evening Standard

www.Standard.co.uk, the online site for the Evening Standard, was the strongest performing UK digital news sources in March, growing +12% MoM and +28% YoY, outperforming all major UK digital news sites. In addition, UK traffic to the Standard’s homepage increased 20% MoM in March. The mobile version of the Standard also showed strength in March, […]

Listeners say commercial radio news still vital and trusted

Listeners say commercial radio news still vital and trusted

Commercial radio news provides a vital and valued service to listeners, reinforcing radio’s position as the most reliable and trusted medium in an era of proliferating fake news, according to new research to be launched in Parliament on November 21. Breaking News: How listeners value commercial radio news, explores the views of commercial radio listeners on […]

BT launches Taboola Feed to bring infinite scroll content recommendations

BT launches Taboola Feed to bring infinite scroll content recommendations

Taboola, the leading content discovery platform, announced a partnership with BT, a leading publisher for news and sports. BT has implemented the Taboola Feed on both mobile and desktop pages driving recirculation of organic publisher content, while also serving sponsored editorial content. BT audiences will now see Taboola Feed – a continuous-scrolling feed of ‘cards’ […]

Buzzfeed rolls out breaking news app

Buzzfeed rolls out breaking news app

Buzzfeed has launched a News app in the UK, Australia and Canada that will use push notifications to alert users to breaking stories. The media group has doubled its efforts in recent years to stand up to national titles, as well as the likes of Vice, when it comes to driving its own news agenda […]

Apple pushes new native ad format for Apple News sponsored posts

Apple pushes new native ad format for Apple News sponsored posts

Apple is introducing native ads to Apple News. Bought through iAd, as with all News ads, the new native format will appear alongside regular articles in the content feeds. They’re identical to any other story – displaying an image, title and short excerpt, all in the app’s default font – except for a small ‘sponsored by’ tag. Interestingly, including the advertiser name’s in […]