Budweiser Won the Social Media World Cup, According to MediaCom North

Budweiser Won the Social Media World Cup, According to MediaCom North

Budweiser is the brand that won the social media World Cup, according to data from MediaCom North. With the tournament over after France were victorious, it was the famous beer brand’s #ManoftheMatch content that saw it score with fans on social media. MediaCom North tracked engagement and sentiment on Twitter throughout the World Cup, ranking […]

Nike Strike Night is revealed as the top brand experience for social engagement

Nike Strike Night is revealed as the top brand experience for social engagement

 Global creative agency, Imagination, reveals the 10 most effective live brand experiences in its first Connected Experiences Index. Created in collaboration with global Social Intelligence platform Synthesio, the Index is compiled from the winning entries of the 2017 Campaign Event Awards, Cannes Lions events category, D&AD events category and The Drum Event Awards, and […]

Nike and AnalogFolk challenge sneaker heads in London to hunt for hidden Kyrie 4 Trainers

Nike and AnalogFolk challenge sneaker heads in London to hunt for hidden Kyrie 4 Trainers

 NBA basketball superstar, Kyrie Irving, took centre stage at London’s O2 Arena when the Boston Celtics faced the Philadelphia 76ers in the eighth NBA regular-season clash in the UK. The game happened to coincide with the highly anticipated launch of the latest Kyrie Nike basketball shoe – the Kyrie 4s. With limited time with […]

Gunn Report’s Gunn 100 reveals most awarded agencies of 2017

Gunn Report’s Gunn 100 reveals most awarded agencies of 2017

Gunn Report, the global index of creative excellence in advertising, today released the results of the newly launched Gunn 100, a ranking of the top 100 creatively awarded advertising ideas of 2017- regardless of their communication discipline – and the companies behind them. The rankings, which include the top creative agencies, agency networks, holding companies, […]

Consumers’ love for US brands untainted by growing concerns about ‘Brand America’

Consumers’ love for US brands untainted by growing concerns about ‘Brand America’

J. Walter. Thompson deconstructs American brands and their position on the world stage to explore the opportunities and the challenges posed by the climate under the current administration in ‘Brand America’ a new report published by JWT Intelligence on September 27. While perceptions of Brand America have taken a turn for the worse recently, American […]

Nike Celebrates Mo Farah’s Historic Career with New Inspiring Spot ‘Smile’

Nike Celebrates Mo Farah’s Historic Career with New Inspiring Spot ‘Smile’

As Mo Farah stepped onto the London Stadium track to compete in his final campaign for double gold, Nike’s new film ‘Smile’ celebrated the tremendous sacrifice and resilient mindset behind his record-breaking track career… and unbeatable smile. “Most people perceive Mo as the guy who smiles and throws his Mobot around. However, this film chronicles […]

B-Reel and Nike Spark Brilliance with Super-Striker Robert Lewandowski

B-Reel and Nike Spark Brilliance with Super-Striker Robert Lewandowski

In the run-up to a busy summer of European football, B-Reel London has created the latest integrated campaign as part of the Nike’s global football platform ‘Spark Brilliance’. Featuring Poland’s team captain and top striker, Robert Lewandowski, the work celebrates a new generation of Polish players – ‘Generation Lewandowski’. ‘Generation Lewandowski’ pays homage to the […]

Blaise Matuidi Shines Like a Star in W+K Amsterdam’s Nike Football Spot

Blaise Matuidi Shines Like a Star in W+K Amsterdam’s Nike Football Spot

Nike believes that brilliant football is contagious, and that one move can change the game. The brand’s latest campaign brings this story of contagious football to kids all over the world, sparking them to play brilliant football themselves. Spark Brilliance, which launches in France from April 6 and will shortly roll out digitally across the globe, […]

W+K Amsterdam & Nike Take Fans Into the Locker Room with VR Campaign

W+K Amsterdam & Nike Take Fans Into the Locker Room with VR Campaign

Nike has launched an inspirational campaign that takes fans into the locker-room of the Turkish national team for a half-time speech by their captain, Arda Turan. Part of the brand’s global football platform ‘Spark Brilliance’, the integrated campaign aims to inspire young players in Turkey and all over Europe. When a team is down, when […]

Nike Partners with City of Portland on Bike Sharing Program Biketown

Nike Partners with City of Portland on Bike Sharing Program Biketown

For more than 40 years, Nike has called the greater Portland area home. Beyond centering its headquarters in the region, the company has both committed to and developed strong ties within the community. “We’re proud of our long history of partnership with the City of Portland and believe that the Biketown bike share program is […]

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