Consumers’ love for US brands untainted by growing concerns about ‘Brand America’

Consumers’ love for US brands untainted by growing concerns about ‘Brand America’

J. Walter. Thompson deconstructs American brands and their position on the world stage to explore the opportunities and the challenges posed by the climate under the current administration in ‘Brand America’ a new report published by JWT Intelligence on September 27. While perceptions of Brand America have taken a turn for the worse recently, American […]

Nike Celebrates Mo Farah’s Historic Career with New Inspiring Spot ‘Smile’

Nike Celebrates Mo Farah’s Historic Career with New Inspiring Spot ‘Smile’

As Mo Farah stepped onto the London Stadium track to compete in his final campaign for double gold, Nike’s new film ‘Smile’ celebrated the tremendous sacrifice and resilient mindset behind his record-breaking track career… and unbeatable smile. “Most people perceive Mo as the guy who smiles and throws his Mobot around. However, this film chronicles […]

B-Reel and Nike Spark Brilliance with Super-Striker Robert Lewandowski

B-Reel and Nike Spark Brilliance with Super-Striker Robert Lewandowski

In the run-up to a busy summer of European football, B-Reel London has created the latest integrated campaign as part of the Nike’s global football platform ‘Spark Brilliance’. Featuring Poland’s team captain and top striker, Robert Lewandowski, the work celebrates a new generation of Polish players – ‘Generation Lewandowski’. ‘Generation Lewandowski’ pays homage to the […]

Blaise Matuidi Shines Like a Star in W+K Amsterdam’s Nike Football Spot

Blaise Matuidi Shines Like a Star in W+K Amsterdam’s Nike Football Spot

Nike believes that brilliant football is contagious, and that one move can change the game. The brand’s latest campaign brings this story of contagious football to kids all over the world, sparking them to play brilliant football themselves. Spark Brilliance, which launches in France from April 6 and will shortly roll out digitally across the globe, […]

W+K Amsterdam & Nike Take Fans Into the Locker Room with VR Campaign

W+K Amsterdam & Nike Take Fans Into the Locker Room with VR Campaign

Nike has launched an inspirational campaign that takes fans into the locker-room of the Turkish national team for a half-time speech by their captain, Arda Turan. Part of the brand’s global football platform ‘Spark Brilliance’, the integrated campaign aims to inspire young players in Turkey and all over Europe. When a team is down, when […]

Nike Partners with City of Portland on Bike Sharing Program Biketown

Nike Partners with City of Portland on Bike Sharing Program Biketown

For more than 40 years, Nike has called the greater Portland area home. Beyond centering its headquarters in the region, the company has both committed to and developed strong ties within the community. “We’re proud of our long history of partnership with the City of Portland and believe that the Biketown bike share program is […]

Cristiano Ronaldo ups fashion creds with new Nike boots and CR7 launches

Cristiano Ronaldo ups fashion creds with new Nike boots and CR7 launches

Portuguese forward Cristiano Ronaldo is building out his fashion empire, with a new line of boots from Nike paying homage to his career, and the second launch from his CR7 footwear range. Nike will release seven Mercurial CR7 boots dedicated to Ronaldo, similar to the Mercurial Superfly CR7 range the player already wears. The boots […]

Nike revamps FuelBand to capture more data

Nike revamps FuelBand to capture more data

Nike has redesigned the look and capabilities of its FuelBand fitness tracker as part of a flurry of tech-based initiatives being prepped to capture more consumer data and secure its share of the nascent wearable tech arena. The FuelBand SE is aesthetically similar to its predecessor, but will come in Pink, Green and Orange when […]

Nike signs Jessie J to target women across Europe

Nike signs Jessie J to target women across Europe

Nike has signed popstar Jessie J to front the European phase of its ‘Just Do It’ 25th anniversary campaign in a bid to motivate women to embrace their potential. The motivational campaign is led by the brand’s “Endless Possibilities” advert featuring several women overcoming ‘testing’ circumstances including running from wolves, swimming to the bottom of […]