Nike has redesigned the look and capabilities of its FuelBand fitness tracker as part of a flurry of tech-based initiatives being prepped to capture more consumer data and secure its share of the nascent wearable tech arena. http://www.youtube.com/watch?v=YCOBzjsJyEY The FuelBand SE is aesthetically similar to its predecessor, but will come in Pink, Green and Orange […]
http://www.youtube.com/watch?v=nql49wrkURY Nike has signed popstar Jessie J to front the European phase of its ‘Just Do It’ 25th anniversary campaign in a bid to motivate women to embrace their potential. The motivational campaign is led by the brand’s “Endless Possibilities” advert featuring several women overcoming ‘testing’ circumstances including running from wolves, swimming to the bottom […]
http://www.youtube.com/watch?v=OV4TjIYVyuY To get people interested in sports in Turkey, Nike got Didier Drogba, Birsel Vardalı, Burak Yılmaz, and other famous Turkish athletes to make a “human printing press”. In this viral video, each athlete uses his or her abilities to power a printing press—cyclists power a machine which loads paper into a printer, while a […]
To promote its latest ‘Free Flyknit’ shoes in Shanghai, Nike—together with Wieden + Kennedy Shanghai—put together a live ‘knitting session’ on a giant billboard. With the help of three workers, they ‘knitted’ strips of neon green thread together on the billboard to form a Free Flyknit shoe around a foot—emphasizing the sock-like quality of the […]
Nike has unveiled a map designed to inspire people to get off the London Tube and walk. The map is supporting the Nike + FuelBand, a sports watch which tracks the activity of its wearer and rewards them with points. It shows how many NikeFuel points they could earn by walking between subway stations or […]
Nike is celebrating the 25th anniversary of its iconic “Just Do It” strapline by challenging fans worldwide to push themselves to “new limits” through a series of digital tests. The “Possibilities” campaign is spearheaded by a TV advert featuring an all-star cast of athletes and celebrities. The Wieden + Kennedy created spot is narrated by […]
Foot Locker has revealed its latest TV commercial featuring NBA players Blake Griffin and Chris Paul to promote the retailer’s Nike Jordan gear. The advert is the latest in the brand’s ongoing ‘Foot Locker Approved’ campaign, and follows last month’s commercial, ‘Conversation Life’ featuring Shaquille O’Neal and rapper Tyga. The latest advert, entitled ‘The Endorser’, […]
The Jordan Brand from Nike has launched a new campaign devised by Wieden+Kennedy New York. ‘Blake and Drain’ has been created for the launch of the Jordan Brand’s new shoe, the Super.Fly 2, with NBA player Blake Griffin. The 60-second spot was shot on a playground court in downtown Los Angeles. Directed by Stacy Wall, […]
Two young women have launched a social media campaign to get Nike to make its coolest men’s trainers available in women’s sizes. Emily Hodgson and Emilie Riis, who both work together at ad agency 18 Feet & Rising, are on a mission to spice up the women’s trainer market, which they argue is too bland. […]
Ad Week
Not long ago, many people would have loved to have a direct line to LeBron James’s answering machine—to leave him a nasty message, or 10. Times have changed, to the point where many people might actually congratulate James on his second NBA championship in a phone message. Wieden + Kennedy lets you do just that […]