evian Launches #HeroTheZero Initiative with Support from AKQA

evian Launches #HeroTheZero Initiative with Support from AKQA

evian has announced that all of its plastic bottles will be made from 100% recycled plastic by 2025, adopting a ‘circular approach’ to plastic usage. Working in close relationship with an ecosystem of partners, including Ellen MacArthur Foundation, Loop Industries and The Ocean Cleanup, evian will move from a linear model to a circular one where all […]

Saatchi & Saatchi London and Britvic-Owned Robinsons Launch Fruit Creations Campaign

Saatchi & Saatchi London and Britvic-Owned Robinsons Launch Fruit Creations Campaign

Robinsons, owned by Britvic, and Saatchi & Saatchi London release ‘Listen Up’, a multi-million-pound, multi-channel brand campaign to launch Fruit Creations, the first in a new range of Robinsons products designed especially for grown-ups. The protagonist of the fast-paced 40” hero TVC is a young girl who charmingly introduces the benefits of the new range to […]

B&B Studio Delivers Sophisticated Identity for the Launch of ROCKTAILS Botanical Blends

B&B Studio Delivers Sophisticated Identity for the Launch of ROCKTAILS Botanical Blends

Craft drinks specialist ROCKTAILS has unveiled the first lightly sparkling botanical blend in their range, “The Citrus Spritz” with design from B&B Studio. Made using the finest distilled botanicals, ROCKTAILS represent a fresh, sophisticated approach to alcohol-free drinks. B&B Studio has introduced a refined yet characterful brand identity to reflect the quality of the drink, […]

Here Design raises the bar with branding for innovative prison coffee roastery Redemption Roasters

Here Design raises the bar with branding for innovative prison coffee roastery Redemption Roasters

Artisan coffee company Redemption Roasters has unveiled a new brand identity by Here Design. Each batch of Redemption Roasters coffee is prepared by inmates enrolled in a training programme at Aylesbury Young Offenders Institute, which aims to reduce reoffending rates through purposeful activity in an otherwise aimless confinement. Through a partnership with the Ministry of […]

Gatorade and Usain Bolt Launch New Stat in Cricket ‘The Bolt Rate’

Gatorade and Usain Bolt Launch New Stat in Cricket ‘The Bolt Rate’

Gatorade, in partnership with Eleven and TBWA Sydney, has created a new explosive cricket metric which has the potential to change the way the game is analysed, discussed and celebrated by fans. For the first time ever, the new measurement – Bolt Rate – will record the players’ run speed between wickets during the summer […]

GS&P Convince Food & Wine To Change Their Name For ‘Got Milk?’

GS&P Convince Food & Wine To Change Their Name For ‘Got Milk?’

Goodby Silverstein & Partners (GS&P) convinced Time Inc.’s monthly magazine Food & Wine, to change their name to ‘Food & Milk’, as part of an inventive execution for “got milk?”. It marks the first time Food & Wine has changed their name from Food & Wine to a brand on a cover wrap. The goal of the placement is to get Californians to rethink how food and milk […]

B&B Studio Brings Wit and Vitality to Competitive Sector with Pip & Nut Almond Drink

B&B Studio Brings Wit and Vitality to Competitive Sector with Pip & Nut Almond Drink

A newly-launched range of almond drinks, with design by B&B studio, heralds the first foray into a new category by leading challenger brand Pip & Nut, whose innovative nut butters have helped reinvigorate the savoury spreads sector. Having worked with Pip & Nut since its inception in 2014, B&B has helped company founder Pippa Murray […]

HeyHuman Unveils ‘Power OF Tea’ Campaign For Heath & Heather

HeyHuman Unveils ‘Power OF Tea’ Campaign For Heath & Heather

Herbal tea and infusions brand, Heath & Heather, is kicking off a multi-channel campaign to broaden its appeal and encourage younger audiences to explore its range of teas. The ‘Me to the Power of Tea’ campaign has been conceived and delivered by integrated marketing agency, HeyHuman. The drive celebrates the brand’s heritage and close-to-nature principles, […]