WhatCameNext_ Brands New Non-Alcoholic Beer By Carlton & United Breweries

WhatCameNext_ Brands New Non-Alcoholic Beer By Carlton & United Breweries

Carlton & United Breweries (CUB) has just released the first non-alcoholic beer in the brewery’s 180-year history. Called Carlton Zero, its release marks a long-term shift in Australia’s drinking habits: low and mid-strength beers now represent 20 per cent of CUB sales as people increasingly moderate their alcohol intake. Carlton Zero will look to expand the […]

Robinsons Gives Dinner Party Tips in New Saturday Morning Idents by Saatchi & Saatchi

Robinsons Gives Dinner Party Tips in New Saturday Morning Idents by Saatchi & Saatchi

 Robinsons has launched a new series of idents to support its sponsorship of James Martin’s Saturday Morning, promoting its Fruit Cordial range. The idents, created by Saatchi & Saatchi London, once again feature Robinsons Fruit Cordial’s most sophisticated ambassador, played by Samuel Jones, offering advice for dinner party hosts. Each of the eight new […]

The Coca-Cola Company To Acquire Costa From Whitbread

The Coca-Cola Company To Acquire Costa From Whitbread

The Coca-Cola Company announced that it has reached a definitive agreement to acquire Costa Limited, which was founded in London in 1971 and has grown to become a major coffee brand across the world. The acquisition of Costa from parent company Whitbread PLC is valued at $5.1 billion and will give Coca-Cola a strong coffee […]

Nespresso Launches New Master Origin Range with Stunning Rainforest Films

Nespresso Launches New Master Origin Range with Stunning Rainforest Films

 Nespresso unveils its latest campaign which launches its new Master Origin range. The brand teamed up with J. Walter Thompson (JWT) Hogarth, and Gramercy Park Studios to create the series of beautifully crafted films and digital animated spots. Directed by duo Trunk (AKA Will Billany and Steve Middleditch), the visually-stunning films reveal the inspiration […]

Nespresso drives long-term loyalty with new ‘Nespresso & You’ rewards scheme

Nespresso drives long-term loyalty with new ‘Nespresso & You’ rewards scheme

 Nespresso has unveiled a brand new loyalty scheme designed to reward customers throughout their relationship with the brand. Nespresso & You is a tiered rewards program that has been designed to offer unique experiences, personalised offers, and masterclasses to customers based on the length of time as a valued Nespresso customer. Customers will be […]

Anthem Adds a Dash of French Flair to London with Teisseire Pop-up Cocktail Experience

Anthem Adds a Dash of French Flair to London with Teisseire Pop-up Cocktail Experience

Anthem Worldwide, the global creative agency has partnered with Britvic, the British producer of soft drinks to launch a three-day brand awareness and trial event in London. The agency currently works with Teisseire as its lead activation, social and content agency. The Teisseire brand is nearly 300 years old and is famous in France for […]

Heath & Heather Launches Multi-Channel ‘Me to the Power of Tea’ Campaign

Heath & Heather Launches Multi-Channel ‘Me to the Power of Tea’ Campaign

Heath & Heather, a leading supplier of herbal teas and infusions has announced the second phase of its bold new multi-channel campaign, Me to the Power of Tea. The biggest marketing campaign to date launches in conjunction with the brand’s latest expansion into Tesco supermarkets nationwide. This listing follows Heath & Heather’s recent distribution gains […]