Oath debuts extended reality (XR) ad experiences at Cannes Lions

Oath debuts extended reality (XR) ad experiences at Cannes Lions

Oath, a Verizon subsidiary, kicks off the Cannes Lions Festival with new opportunities for brands to engage with consumers through extended reality (XR) ad experiences. Combining the art of brand building and the science of data, new 3D ad formats and first-in-market programmatic VR ads represent the company’s latest premium ad innovation for consumers to […]

HP partners with Oath and PHD to bring printing to life in first AR mobile campaign in the UK

HP partners with Oath and PHD to bring printing to life in first AR mobile campaign in the UK

Oath announces a new campaign with HP to deliver an Augmented Reality (AR) experience to inspire millennial families to think creatively about printable paper craft, the first in the UK since the company announced the international roll-out of its AR formats at Mobile World Congress. The campaign centres on HP Instant Ink’s Free Printing Plan […]

Oath’s Head of EMEA Stuart Flint sheds insight into 2018 for digital marketers

Oath’s Head of EMEA Stuart Flint sheds insight into 2018 for digital marketers

As the year winds down, Oath‘s Head of EMEA, Stuart Flint is sharing some insight on digital marketing predictions for 2018. Looking to the future, Stuart discusses digital ad spend and the growing demand for augmented reality (AR) and mixed reality; developments in programmatic; artificial intelligence (AI) and machine learning coming together to create a more holistic technology […]

Ford teams up with Oath and Mindshare to unlock the secrets behind mental performance

Ford teams up with Oath and Mindshare  to unlock the secrets behind mental performance

 Ford has teamed up with global media technology company Oath and global media agency network Mindshare, part of WPP, to carry out a ground-breaking new study that explores the brain as the next frontier in performance. The study was filmed, with video content created using insights from Oath’s media platforms and distributed across its […]

Kia invites parents to ‘Live Every Moment’ in the journey of parenthood in new campaign with Oath

Kia invites parents to ‘Live Every Moment’ in the journey of parenthood in new campaign with Oath

Kia Motors, Havas Media, Innocean Worldwide and media technology company Oath announce a new campaign designed to showcase important life moments for families both inside and outside of the car, and drive brand uplift for the new Kia Stonic. Working with Havas Media and Innocean Worldwide, Oath has created a multichannel video, editorial and branded […]

UK consumers biggest spenders on Christmas presents in Europe

UK consumers biggest spenders on Christmas presents in Europe

UK consumers are the biggest spenders on Christmas presents throughout Europe with an average spend of £291.60. This is £50 greater than their nearest European rivals, and even with Brexit looming, 84 percent of those surveyed said it won’t affect spending this Christmas. The new research commissioned by media technology company Oath surveyed 2,000 European […]