TUI, Oath & MediaCom blend branded content with performance ads to drive ROI with new campaign

TUI, Oath & MediaCom blend branded content with performance ads to drive ROI with new campaign

Oath and MediaCom are blending content and performance with TUI UK to bring its “Long Haul” winter sun travel destinations to Brits. By combining Oath’s original content, sponsorship of its HuffPost UK Travel channel and the performance of its algorithms to find the right audiences from its four trillion monthly data points, the company is […]

40% of 18-24 year olds are using ad blockers in the UK in latest native advertising research by Oath

40% of 18-24 year olds are using ad blockers in the UK in latest native advertising research by Oath

Research released today by Oath has revealed that native ads drive increased brand affinity amongst UK consumers, with 26% more likely to recommend brands they’ve seen on native ads and 15% more likely to consider purchase from these brands when compared to traditional display. The research aimed to gain insight into the value of native […]

AR app brings portraits to life in new display celebrating black British achievement today

AR app brings portraits to life in new display celebrating black British achievement today

The National Portrait Gallery’s largest acquisition of portraits of Afro-Caribbean sitters has gone on public display for the first time in Black is the New Black: Portraits by Simon Frederick a new display at the Gallery. The display brings together exceptional figures from the world of politics, business, culture, religion and science, photographed by artist […]

Oath unifies ad tech under new brand, adds advanced features to drive growth for advertisers and publishers

Oath unifies ad tech under new brand, adds advanced features to drive growth for advertisers and publishers

Oath, a Verizon subsidiary, introduces Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a unified set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Oath’s […]

Men Encouraged to Take Control of Erectile Dysfunction in New Viagra Connect Campaign by Wavemaker

Men Encouraged to Take Control of Erectile Dysfunction in New Viagra Connect Campaign by Wavemaker

Men are being encouraged to take control in a new campaign for , the erectile dysfunction treatment from Pfizer. The data-driven campaign was created by WM Select, Wavemaker. Pfizer tasked the agency with creating a campaign that normalises ED for men over the age of 40 and introduces Viagra Connect as a way to treat […]

Oath Appoints Anna Watkins As New UK Managing Director

Oath Appoints Anna Watkins As New UK Managing Director

Global media technology company Oath announces the appointment of Anna Watkins as UK MD & Country Commercial Director. In the role, Watkins is responsible for the promotion of Oath’s advertising solutions to brands and agencies and driving the continued commercial success for Oath’s leading media brands, platforms and partnerships. Watkins brings over 20 years of […]

Oath debuts extended reality (XR) ad experiences at Cannes Lions

Oath debuts extended reality (XR) ad experiences at Cannes Lions

Oath, a Verizon subsidiary, kicks off the Cannes Lions Festival with new opportunities for brands to engage with consumers through extended reality (XR) ad experiences. Combining the art of brand building and the science of data, new 3D ad formats and first-in-market programmatic VR ads represent the company’s latest premium ad innovation for consumers to […]