New Ocean Outdoor Study Reveals the Brand Building Power of Full Motion Digital Out of Home

New Ocean Outdoor Study Reveals the Brand Building Power of Full Motion Digital Out of Home

Neuroscience research released demonstrates how full motion digital out of home (DOOH) campaigns are 2.5 times more impactful than content on static displays, delivering a powerful emotional experience comparable to that of television advertising. The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of digital out of home […]

London’s Iconic Piccadilly Lights Are Switched Back On

London’s Iconic Piccadilly Lights Are Switched Back On

The world-famous Piccadilly Lights were switched back on this week (October 26) after a nine month period of renovation. A spectacular display of colours, which were sponsored by members of the public as part of a fundraising campaign for Barnardo’s, was the first image to appear on the new screen. Landsec, the owner of Piccadilly […]

Kate Thornton’s cashback shopping site launches first content-led digital OOH campaign

Kate Thornton’s cashback shopping site launches first content-led digital OOH campaign

Out-of-home (OOH) and location marketing specialist Posterscope has joined forces with Kate Thornton’s cashback shopping site tbseen.com to launch its first digital OOH campaign. The campaign launches after TV presenter and business woman Thornton won the audience vote at Posterscope’s ‘Storytellers Will Rule the World’ session at Advertising Week Europe 2016, when three thought-provoking concepts […]

intu and Ocean Outdoor partnership to engage Nottingham shoppers with giant digital screen

intu and Ocean Outdoor partnership to engage Nottingham shoppers with giant digital screen

Shopping centre owner intu has teamed up with premium out of home media owner Ocean Outdoor to launch Nottingham’s largest digital advertising screen that will engage shoppers in Nottingham with content tailored to their consumer profile. The Nottingham One screen at the entrance to intu Victoria Centre will use innovative audience recognition cameras to identify […]