Persil UK and MullenLowe London champion outdoor play whatever the weather

Persil UK and MullenLowe London champion outdoor play whatever the weather

Persil UK is encouraging families in London to get outdoors and active – rain, shine or snow.  Real-time weather data will trigger content on one of Ocean Outdoor’s premium full motion screens, instantly directing families to their closest source of outdoor fun. Get Out Here is powered by Persil’s commitment to get families outdoors and […]

Ocean Outdoor and Landsec share the Chubby Hearts London love

Ocean Outdoor and Landsec share the Chubby Hearts London love

Chubby Hearts over London is a public design project conceived by the fashion designer Anya Hindmarch as a love letter to the city. Starting on Valentine’s Day and continuing as a celebration of London Fashion Week, giant ChubbyHeart balloons will be suspended over (or sometimes squashed within) 29 famous London landmarks and prominent locations across the Capital. The […]

Ocean Outdoor Transforms London IMAX into a Big Mac for the Burger’s 50th Anniversary

Ocean Outdoor Transforms London IMAX into a Big Mac for the Burger’s 50th Anniversary

The perfectly rotund London IMAX landmark has been transformed into a colossal Big Mac to celebrate the 50th anniversary of McDonald’s iconic burger. A Big Mac of the same proportions as the iconic IMAX would measure a gigantic 1,734 square metres.  The spectacular IMAX display is powered by 48,000 LEDs of every possible colour to […]

Ocean Outdoor and MCS team to stop the tide of single-use plastic from poisoning the sea

Ocean Outdoor and MCS team to stop the tide of single-use plastic from poisoning the sea

Premium out of home media owner Ocean Outdoor has announced a three year partnership with the Marine Conservation Society (MCS) which will enable the charity to magnify its campaigns and engage millions of people in eradicating single-use plastic from the oceans. As part of the partnership, Ocean is giving the Marine Conservation Society access to its premium […]

New Ocean Outdoor Study Reveals the Brand Building Power of Full Motion Digital Out of Home

New Ocean Outdoor Study Reveals the Brand Building Power of Full Motion Digital Out of Home

Neuroscience research released demonstrates how full motion digital out of home (DOOH) campaigns are 2.5 times more impactful than content on static displays, delivering a powerful emotional experience comparable to that of television advertising. The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of digital out of home […]

London’s Iconic Piccadilly Lights Are Switched Back On

London’s Iconic Piccadilly Lights Are Switched Back On

The world-famous Piccadilly Lights were switched back on this week (October 26) after a nine month period of renovation. A spectacular display of colours, which were sponsored by members of the public as part of a fundraising campaign for Barnardo’s, was the first image to appear on the new screen. Landsec, the owner of Piccadilly […]

Kate Thornton’s cashback shopping site launches first content-led digital OOH campaign

Kate Thornton’s cashback shopping site launches first content-led digital OOH campaign

Out-of-home (OOH) and location marketing specialist Posterscope has joined forces with Kate Thornton’s cashback shopping site tbseen.com to launch its first digital OOH campaign. The campaign launches after TV presenter and business woman Thornton won the audience vote at Posterscope’s ‘Storytellers Will Rule the World’ session at Advertising Week Europe 2016, when three thought-provoking concepts […]

intu and Ocean Outdoor partnership to engage Nottingham shoppers with giant digital screen

intu and Ocean Outdoor partnership to engage Nottingham shoppers with giant digital screen

Shopping centre owner intu has teamed up with premium out of home media owner Ocean Outdoor to launch Nottingham’s largest digital advertising screen that will engage shoppers in Nottingham with content tailored to their consumer profile. The Nottingham One screen at the entrance to intu Victoria Centre will use innovative audience recognition cameras to identify […]