Force24 acquires tech pioneered by former Ogilvy social head

Force24 acquires tech pioneered by former Ogilvy social head

Marketing automation platform Force24 has announced its acquisition of the social media innovation SoAmpli for an undisclosed sum, in what marks the company’s latest move to become the UK’s leading martech provider. SoAmpli is the brainchild of Maz Nadjm, who also founded one of the UK’s first social networks 2BMates and social agency Rareface, before […]

MarComm’s Magnificence – 2018’s Magnificent Creatives

MarComm’s Magnificence – 2018’s Magnificent Creatives

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising, and Communications industries. In this magnificence list, we are spotlighting those individuals in the branding and creative industries who have pushed boundaries and inspired others through their unique work in both design and advertising. Without further ado, here are our […]

Boots UK launches its first-ever ‘Faceless’ beauty campaign celebrating how beauty makes you feel

Boots UK launches its first-ever ‘Faceless’ beauty campaign celebrating how beauty makes you feel

 Traditionally, beauty campaigns focus purely on aesthetics and appearance. However, contemporary beauty at its best celebrates differences and individuality. On August 30, for the first time, Boots UK launches a beauty campaign – without faces taking centre stage. Rather than shining a spotlight just on how products make you look, the new film focuses […]

Ogilvy Cape Town Scoops Grand Prix in Radio & Audio Category at 2018 Cannes Lions Festival of Creativity

Ogilvy Cape Town Scoops Grand Prix in Radio & Audio Category at 2018 Cannes Lions Festival of Creativity

 On the second day of the 2018 Cannes Lions Festival of Creativity, Ogilvy has scooped 42 awards, including the network’s first Grand Prix for this year; Ogilvy Cape Town’s ‘Soccer Song for Change’. June 19’s winning streak also saw the newly relaunched global network being awarded 4 Gold, 12 Silver, and 19 Bronze across […]

American Express launches new brand platform and Global campaign

American Express launches new brand platform and Global campaign

American Express unveiled a new global brand platform and marketing campaign that reflects how people live and work today, called “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.” The campaign celebrates the new reality that life and business are increasingly interconnected, and the unique role American Express can have in supporting people […]

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