McDonald’s Launches Weather-Reactive Outdoor Campaign by Leo Burnett London

McDonald’s Launches Weather-Reactive Outdoor Campaign by Leo Burnett London

McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions. In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts. For example, an unwrapped […]

ebay Gets Tactical with Weather-Driven DOOH Spring Campaign in the UK

ebay Gets Tactical with Weather-Driven DOOH Spring Campaign in the UK

eBay brings colourful shopping inspiration to the streets in a UK-wide digital out of home (DOOH) drive designed to bring the online retailers vibrant product lines to life. Popular springtime pursuits and product lines are aligned to real-time weather conditions in a campaign that spans transit, retail and roadside environments and runs until the 8th […]

Hiscox Displays Real-Time Cyber Attacks in DOOH First

Hiscox Displays Real-Time Cyber Attacks in DOOH First

In a bid to drive awareness of advanced cybercrime and the threat to small businesses, Hiscox insurance has launched an intelligent and hard hitting Digital Out of Home (DOOH) campaign. In a media first, the data-driven creative is powered by real-life hackers and displays real-time cybercrime in a tactical execution which will run nationwide across […]

Specsavers launches reactive digital OOH campaign ahead of National Eye Health Week in the UK

Specsavers launches reactive digital OOH campaign ahead of National Eye Health Week in the UK

To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers has launched a tactical digital OOH campaign ahead of National Eye Health Week. The ‘More important than’ campaign leads on topical one liners that react to some of the more trivial news stories, TV gossip and what’s trending, and remarks […]