OREO AND DIGITAS UK’S New Batman-Inspired Activation Sees Two Icons Collide
OREO AND DIGITAS UK’S New Batman-Inspired Activation Sees Two Icons Collide
Stay playful! Mondelez International and Saatchi & Saatchi Dusseldorf launch European brand campaign for OREO
Stay playful! Mondelez International and Saatchi & Saatchi Dusseldorf launch European brand campaign for OREO
Twist Your Style: OREO sparks playful connections with first fashion collection
Cookie brand collaborates with influencers from the UK, France and Germany to develop and promote collection, which features iconic OREO imagery Initiative developed in partnership with creative agency ELVIS Supported by campaign which will run across TV, social, digital, in-store and PR channels in 11 European markets OREO, the world’s favourite cookie, has revealed its […]
Lewis Capaldi auctions his own pre-twisted, licked and dunked OREO cookies in new content push
OREO, one of the world’s favourite cookie, has teamed up with man-of-the-moment Lewis Capaldi for a quirky new content push which sees him twisting, licking and dunking a pack of OREO cookies, and auctioning it on eBay, to raise money for charity. The initiative was developed in partnership with creative agency ELVIS. As part of […]
OREO Teams with Snapchat for European Push as it Invites People to Show their Playful Side
OREO, the world’s favourite cookie, has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will feature on-pack activation as part of OREO’s drive to further penetrate the UK and European markets. The initiative was developed with creative agency ELVIS and […]
OREO Teams with The Slow Mo Guys for New UK Brand Campaign by ELVIS
OREO, the world’s favourite cookie, has revealed a new brand campaign, ‘Some People’ll Do Anything For An OREO’, as it seeks to drive further penetration in the UK. The initiative features content by YouTube stars The Slow Mo Guys and was developed in partnership with creative agency ELVIS. The campaign is the first work to launch […]
Cadbury Dairy Milk Oreo Teams up with YouTube Star Arron Crascall to Give Out 50,000 Bars
Cadbury is launching a brand new campaign by VCCP, to celebrate and drive trial of the range of products under the Cadbury Dairy Milk Oreo portfolio, including recent launches Cadbury Dairy Milk Oreo Sandwich and Cadbury Oreo Bites. Designed to appeal to a younger audience (18-25), the social-led initiative includes a partnership with well-known influencer […]
Mondelēz International Dispenses Oreos from Interactive OOH Game in ‘The Great Oreo Cookie Quest’
Oreo, the Mondelēz International-owned biscuit brand, has launched an out-of-home (OOH) campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. The focal point of the OOH campaign is a specially built, interactive digital poster within a fully wrapped bus shelter on London’s busy New Oxford Street. It offers passers-by […]
Oreo Experiential Activity By HeyHuman Helps You ‘Discover Your Flavour’
Global food group Mondelez International has partnered with experiential agency HeyHuman for Oreo’s new ‘Discover Your Flavour’ campaign, promoting the new Choc’o Brownie flavour as voted for by the public, along with the existing Strawberry Cheesecake, Peanut Butter and Cool Mint cookies. HeyHuman has designed the Oreo Truck’s bold and colourful new look as well […]
Oreo launches animated ‘Open up’ global ad campaign
Oreo believes that, if we begin to open ourselves up, we’ll make more meaningful connections and discover that we have more in common than we think. That’s the premise of a new global push from the Mondelez-owned cookie brand, called ‘Open Up With Oreo’, according to its global brand director Jennifer Hull. Children being apparently […]