Webb deVlam Creates a New Message in a Bottle for Cruzan Rum

Webb deVlam Creates a New Message in a Bottle for Cruzan Rum

Strategic brand design agency Webb deVlam has repositioned Cruzan Rum’s Estate Diamond Distiller’s Collection with a new identity that celebrates its premium quality and 250-year-old Caribbean heritage, and sets it apart from its cheaper, fruit-flavoured sister range. Cruzan recognised that there was a growing band of ‘casual connoisseurs’, people who enjoy the complexity and sophistication […]

Robot Food brew up an identity with a kick for new premium spirit, Black Twist

Robot Food brew up an identity with a kick for new premium spirit, Black Twist

Coffee lovers and whiskey fans can double their bliss with Black Twist – a new Hard Coffee created for the cross-over bar and coffeehouse culture. Coffee and whiskey are two categories growing in popularity among millennials, with cold-brew coffee one of the fastest growing innovations. A rich and complex combination of both these worlds, Black […]

DECIDE. brands new sub brand frozen pizza range ‘The Pizza Kitchen’ for Chicago Town

DECIDE. brands new sub brand frozen pizza range ‘The Pizza Kitchen’ for Chicago Town

International design consultancy DECIDE has created the branding and packaging design for the launch of a new sub brand frozen pizza range for Dr Oetker under the Chicago Town brand. ‘The Pizza Kitchen’ has been created to complement the existing Chicago Town Takeaway and Deep Dish ranges and increase brand reach to target the weekday, […]

Kinder Choco-Bons Gets a Monster Makeover for Halloween

Kinder Choco-Bons Gets a Monster Makeover for Halloween

Kinder, the fastest growing kids confectionery brand, is continuing its growth momentum with the introduction of a range of monster designed Kinder Choco-Bons packs, set to capitalise on the £121m Halloween opportunity. A spokesperson for Ferrero UK comments: “Confectionery makes up £96m of the total Halloween opportunity. What’s more, the occasion represents a key seasonal […]

Carling Unveils On-Pack Promotion Giving Consumers the Chance to Win the Premier League Trophy

Carling Unveils On-Pack Promotion Giving Consumers the Chance to Win the Premier League Trophy

Carling has launched an on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself. Working in partnership with the Premier League and Sky Sports the ‘Win The League’ campaign will give Carling drinkers the opportunity to get their hands on the famous silverware, allowing winners to take […]

Head & Shoulders makes recyclable shampoo bottles out of beach plastic

Head & Shoulders makes recyclable shampoo bottles out of beach plastic

At the Davos World Economic Forum in 2016, the Ellen MacArthur Foundation announced that in terms of weight there will be more plastic in the ocean than fish by 2050. Shocked by this statistic,Head & Shoulders announced its commitment to use recycled plastic at the very heart of its production process. As strategic, creative and […]

1 2 3