The Silver Spoon Company – a business of Associated British Foods – collaborated with Bristol-based strategic brand design studio, Outlaw, to deliver the biggest rebrand in its history. Aiming to cement its position as the nation’s favourite sugar brand and inspire more moments of baking joy. As the UK’s leading sugar brand1, Silver Spoon boasts […]
Laphroaig wanted to bring more story-telling to their gifting strategy and disrupt the somewhat stuffy Scotch category, to engage & recruit new drinkers who hadn’t previously considered Islay single malts as a gift. Kicking off the project, we set out on a trip to Islay for a wander through Laphroaig’s history and provenance. Exploring the […]
An award winning independent maker of fine chocolate – Chococo has been setting the standards in ethical trade and sustainability since 2002. Inspired by the square chocolate compartments within the original boxes their once trail blazing packaging (designed by the dearly departed Karen Welman) set high standards and disrupted the category. However, over the years […]
B&B studio has worked with Nestlé on a global redesign for its much-loved heritage chocolate brand Baci. While in recent years, this 100-year-old brand had adopted a more ‘global’ feel, the aim of this design refresh was to help Baci reignite its status as a true Italian icon. Having carefully analysed the existing brand design […]
Today, creative technology studio Appetite Creative has made a call out to the wider advertising, retail and packaging industry asking them to share their thoughts on the future of connected packaging innovations via a short survey. Taking just three minutes to complete, the 2024 Connected Packaging Survey gives participants an opportunity to shape the future […]
“Whoopi Prosecco. Tiny Bubbles. Big Taste.” Just in time for the Holidays, Whoopi Goldberg officially releases the newest edition of the Whoopi Prosecco line. Continuing in the Premium, Sparkling Wine Category, Whoopi Prosecco has the rating of Superiore DOCG, and is made from organic grapes in the exquisite rolling hills of Asolo, Italy. Today, Whoopi […]
Through its continued commitment to providing quality and value to customers, Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, has revamped its private label offer, introducing a new, exclusive store brand product line for its customers. Know & Love will replace the brand’s existing Naturally […]
Hot on the heels of the launch of The 42, leading brand design agency Lewis Moberly has created the structural and brand design for The 25. The 25 is the latest pillar of The Glenrothes rare whisky portfolio, all deeply connected to The Glenrothes private estate in Rothes, Speyside. The 25 year old wait is […]
London based brand design agency, Lewis Moberly, has created Sour Glass from the Fitzwood Brewery, a beer design concept developed in collaboration with the international Make a Mark initiative. Make a Mark is an exclusive design innovation project developed by global industry leaders: Leonhard KURZ, ESTAL and Avery Dennison. The project aims to explore packaging […]
A fingerprint formed by handwritten phrases, an EEG of the brain’s response to kindness, and a turtle designed by renowned illustrator Rebecca Sutherland all feature in striking new packaging for Essity-owned tissue brand Tempo in Italy, created by WMH&I. The new designs are driven by Tempo’s three brand pillars of Kind to Self, Kind to […]