ROOK/NYC creates brand experience for new bedroom to boardroom loungewear co, Wknd Nation

ROOK/NYC creates brand experience for new bedroom to boardroom loungewear co, Wknd Nation

Independent Full-Service Creative Agency, ROOK/NYC, has created Brand identity, packaging design and digital experience to launch Wknd Nation for Wknd Nation, started by former SATC stylist Sofia Karvela and fashion industry veteran Phuong Ireland, is a casual loungewear clothing line designed with comfort.  ROOK/NYC set out to build a layered identity that would allow the Wknd Nation team the flexibility and confidence […]

Tecate partners with Pearlfisher to create a new sub-brand of premium light beer, Tecate ALTA

Tecate partners with Pearlfisher to create a new sub-brand of premium light beer, Tecate ALTA

As Mexican-American culture continues to be infused with culture in the United States, opportunities are ripe for Mexican beer with a confident, unique offering. Tecate partnered with Pearlfisher to position a new sub-brand of premium light beer, design the brand, communications and advertising as well as develop an apt, standout name for Tecate ALTA. As Tecate’s first foray […]

Fireheart Coffee’ Branding by Buddy Creative – A Super-Fresh Brand Is Built From Scratch

Fireheart Coffee’ Branding by Buddy Creative – A Super-Fresh Brand Is Built From Scratch

Fireheart is a super-fresh, small-batch British coffee brand that’s as big on ethics as it is on character. Available via online subscription, carefully selected beans are roasted and posted to order. We came up with a bold, bright and disruptive identity that deliberately breaks away from the usual visual cues of coffee packaging. The F logo, […]