Ted Baker partners with Kickdynamic to transform its customer experience

Ted Baker partners with Kickdynamic to transform its customer experience

Ted Baker, the quintessentially British brand famed for its quirky yet commercial fashion offering and unique, playful storytelling, has partnered with Kickdynamic to offer live, automated and personalised email to their customers. Through this partnership, the global lifestyle brand is reducing its internal manual email build processes, increasing customer engagement and enhancing the performance of its email […]

Bacofoil Sponsors ITV Sunday Morning Cooking

Bacofoil Sponsors ITV Sunday Morning Cooking

Iconic foil brand, Bacofoil, is back on TV, investing in an ATL sponsorship campaign across ITV’s Sunday morning cooking shows to support its Non-Stick Kitchen Foil.  The exciting ITV Sunday cooking segment will provide the UK with a variety of recipes and showcase exotic locations with Ainsley Harriott’s Caribbean Kitchen and Parveen Ashraf’s Indian Kitchen, […]

Unlimited Group, Serviceplan & Hakuhodo team to create a global offering rooted in local insight

Unlimited Group, Serviceplan & Hakuhodo team to create a global offering rooted in local insight

The Unlimited Group (UK), Serviceplan Group (Germany), and Hakuhodo Group (Japan) have combined forces to create a global offering rooted in local insight. The three independent agency groups have signed a strategic alliance to provide clients and prospects with a genuine global offering based on locally rooted insight. Together, the UK, German and Japanese agencies are building […]

Brand USA launches storytelling campaign to welcome travellers from around the World

Brand USA launches storytelling campaign to welcome travellers from around the World

Brand USA, the destination marketing organisation for the United States, launched United Stories. United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives. This content will inspire international travellers to visit the USA. Accomplished content creators, storytellers, and influencers will visit various points […]

Verizon Media and Microsoft expand partnership with global native advertising deal

Verizon Media and Microsoft expand partnership with global native advertising deal

Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will gain additional access to 20 percent more native inventory through Oath Ad Platforms with high-performing ad formats on Microsoft News/MSN, including exclusive placements. Additionally, the companies have extended their existing relationship, which delivers unrivalled […]

Suzuki and Take That gives superfans a surprise they will Never Forget in new ad campaign

Suzuki and Take That gives superfans a surprise they will Never Forget in new ad campaign

As part of its three-year partnership with ITV Saturday evenings, Suzuki is unveiling its new 2019 ad campaign featuring pop royalty Take That, which will run during some of the UK’s most popular shows throughout the year. Dubbed ‘Suzuki Surprises’, the series of three 30-second adverts launch on 5th January 2019 and follow Gary, Mark and […]

VISA signs groundbreaking women’s football deal with UEFA

VISA signs groundbreaking women’s football deal with UEFA

Visa became the first-ever sponsor of UEFA Women’s Football in a landmark multi-year partnership running until 2025. The global payments technology company will support UEFA Women’s Football at all levels, from the grassroots game to the UEFA Women’s Champions League, following the unbundling by UEFA of sponsorship rights from the men’s game. Visa will become […]

Gumtree teams with the British Heart Foundation to promote the charity’s pre-loved furniture and homeware

Gumtree teams with the British Heart Foundation to promote the charity’s pre-loved furniture and homeware

The British Heart Foundation (BHF) and the UK’s largest classifieds platform, Gumtree, have partnered up to promote the wide range of items on sale in BHF’s nationwide furniture stores. The partnership marks the first time that Gumtree, which has over 16 million unique visitors per month, has partnered with a retail outlet to help boost […]

National Geographic and WeWork partner to bring “Valley of the Boom” experience to members

National Geographic and WeWork partner to bring “Valley of the Boom” experience to members

 National Geographic and WeWork announced a marketing partnership to bring experiences and events for the network’s new limited series Valley of the Boom into the workplace. Beginning December 3, select WeWork locations in New York, Los Angeles and San Francisco will be transported back in time to the early days of the tech boom, […]

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