Wunderman launches innovation partnership with Founders Factory

Wunderman launches innovation partnership with Founders Factory

Wunderman, the leading global digital agency and part of WPP, has entered a partnership with Founders Factory – a corporate-backed incubator and accelerator, founded by Brent Hoberman and Henry Lane Fox. The partnership provides Wunderman’s global clients with early access to promising startups, a systematic approach for identifying, connecting and partnering with elite entrepreneurial talent […]

British fashion retailer Joules partners with Yext to strengthen its digital presence

British fashion retailer Joules partners with Yext to strengthen its digital presence

Joules, the premium lifestyle brand that sells clothing, footwear and accessories for women, men and children, as well as an expanding range of homewares, toiletries and eyewear collections, have partnered with Yext, the global digital knowledge management provider, to manage the public facts in public domain about the Joules brand across the digital ecosystem. The Yext Knowledge Engine will […]

dataplan partners with ADvendio to Seamlessly Connect Print Publishing with Ad Layout

dataplan partners with ADvendio to Seamlessly Connect Print Publishing with Ad Layout

ADvendio, the advertising business solution powered by Salesforce, has been selected to partner with dataplan, a specialist in enterprise resource planning for a variety of industries especially the publishing industry. The partnership means dataplan will be able to maximize the potential of its print publication solution, JournalDesigner. JournalDesigner by dataplan speeds up magazine and newspaper […]

intu and Ocean Outdoor partnership to engage Nottingham shoppers with giant digital screen

intu and Ocean Outdoor partnership to engage Nottingham shoppers with giant digital screen

Shopping centre owner intu has teamed up with premium out of home media owner Ocean Outdoor to launch Nottingham’s largest digital advertising screen that will engage shoppers in Nottingham with content tailored to their consumer profile. The Nottingham One screen at the entrance to intu Victoria Centre will use innovative audience recognition cameras to identify […]

Publicis Groupe and Alibaba announce China Uni marketing partnership

Publicis Groupe and Alibaba announce China Uni marketing partnership

Reinforcing the organization’s commitment to leadership in digital, data and technology, Publicis Groupe launched a partnership with Alibaba bringing benefit to the clients of Publicis Media, Publicis Communications and Publicis.Sapient. Alibaba’s Uni Marketing framework is a complete product portfolio powered by data that enables brands to have control of brand building across the Alibaba ecosystem in […]

Bevy appoints Made in Chelsea’s Jamie Laing and Alex Mytton as brand ambassadors

Bevy is proud to announce the signing of Made in Chelsea stars Jamie Laing and Alex Mytton as Brand Ambassadors for the disruptive alcohol and convenience delivery app. In their official role for Bevy, the stars will be making appearances at company events, helping market the brand through a myriad of exciting and experiential stunts and promotions, and may even be […]

Shazam to Power Nespresso Campaigns for First ­Ever Connected Coffeemaker

Shazam to Power Nespresso Campaigns for First ­Ever Connected Coffeemaker

Shazam, one of the world’s most popular apps for connecting artists and fans, and Nespresso, one of the world’s leading purveyors of high ­quality portioned coffee, announced Nespresso will use Shazam’s visual recognition for its advertising campaigns around the world. Nespresso will start this partnership by leveraging Shazam’s visual­ recognition technology for the launch of […]

ITV announces Britain’s Got Talent partnership with The National Lottery

ITV announces Britain’s Got Talent partnership with The National Lottery

ITV Commercial, FremantleMedia UK and Syco Entertainment announced they have signed a wide-ranging sponsorship deal with UK National Lottery operator, Camelot, for the forthcoming tenth series of hit show, Britain’s Got Talent. The partnership, which was negotiated and will be managed by Vizeum and The Story Lab, sees Britain’s Got Talent and The National Lottery’s […]

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