eBay teams with News UK to become a leading retail destination this Christmas

eBay teams with News UK to become a leading retail destination this Christmas

News UK has launched a real-time commercial content partnership with eBay, to deliver branded content reacting to the news agenda across The Times, The Sun and News UK’s owned digital platforms. The cross-title partnership deal will run from 5th November – 21st December and will target eBay’s three key audiences with relevant content: men aged […]

Punch! partners with Cyance to deliver personalised marketing campaigns

Punch! partners with Cyance to deliver personalised marketing campaigns

Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with Punch!, an account-based marketing agency. The relationship sees Punch! deploying the Cyance Nexus predictive marketing platform to support highly targeted and personalised marketing campaigns for their clients. The Nexus Behaviour Based Marketing Platform uses predictive analytics and machine learning technology to […]

O2 and NSPCC partner on Voice activated ‘Kids Vs Parents’ Quiz created by VCCP

O2 and NSPCC partner on Voice activated ‘Kids Vs Parents’ Quiz created by VCCP

O2 and the NSPCC have launched a quiz pitting the digital knowledge of parents’ vs kids to encourage families to have conversations about their online activity and help to bridge the generational language gap. The need for the game, created by VCCP and available on Amazon Alexa, is highlighted by research commissioned by the partnership showing  nearly […]

Deezer named as official streaming partner for Manchester Arena and SSE Hydro

Deezer named as official streaming partner for Manchester Arena and SSE Hydro

Deezer, the world’s most personal music streaming service, is enhancing the music experience for concert goers with two new venue partnerships with Manchester Arena and the SSE Hydro Glasgow, providing millions of visitors with even more entertainment before and after a performance. Manchester Arena welcomes over one million fans every year and is one of […]

JD.com targets US customers with flagship store on Google

JD.com targets US customers with flagship store on Google

JD.com is set to launch a flagship store on Google’s shopping platform to target American shoppers. The online store, which will launch before the end of this year, will provide direct sales to US consumers in a bid to grow its presence in the market. The move is the first since the two internet giants […]

Duracell name Pathfinder 23 and Synthrone eCommerce partner for Europe, India, Middle East & Africa

Duracell name Pathfinder 23 and Synthrone eCommerce partner for Europe, India, Middle East & Africa

Duracell have appointed Pathfinder 23 as their Europe, India, Middle East & Africa eCommerce Partner responsible for brand building within 80 eRetailer platforms in 30 markets worldwide. The Pathfinder 23 offering for Duracell is integrated with Synthrone – an eCommerce performance tracking & eContent implementation tool. Both Pathfinder 23 and Synthrone are part of Brand […]

American Express Launches New Campaign with Tina Fey

American Express Launches New Campaign with Tina Fey

 American Express is rolling out new creative, jointly-developed with beloved star and longtime friend of the brand, Tina Fey. This is the next phase in a 360 communications plan to drive awareness of Pay It Plan It, a first-of-its-kind feature that gives 18 million US Credit Card Members more options for how they pay […]

Barclaycard collaborates with British rapper Nadia Rose to inspire people to ‘Start Today’

Barclaycard collaborates with British rapper Nadia Rose to inspire people to ‘Start Today’

 Barclaycard launches the next phase of its ‘Start Today’ campaign with a disruptive film featuring British star Nadia Rose to inspire people to get started on the things that matter most to them. The multi-channel campaign featuring the new film debuted on 13th October across TV, cinema, social media and Barclaycard owned channels, and […]

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