AXE launches a new gifting range, with experience-led global design by PB Creative

AXE launches a new gifting range, with experience-led global design by PB Creative

AXE (LYNX in the UK) introduces a new gifting range with a holistic 2D and 3D packaging design by London-based AXE brand guardians, PB Creative. In the build up to the festive period, AXE’s parent company Unilever asked PB Creative to further enhance its gifting experience for 2018, while reducing complexity and increasing sustainability. PB […]

PB Creative Leads the Herd with a New Rare-Breed Dairy Brand

PB Creative Leads the Herd with a New Rare-Breed Dairy Brand

PB Creative develops a new brand concept for a range of artisanal rare-breed dairy products, in response to a direct-to-consumer challenge set by FMCG title The Grocer. The success of the dairy sector has been dwindling recently. Public health campaigns and concerns about animal welfare have taken their toll, with many consumers falling out of […]

PB Creative Hops Away from Negative Health Connotations with a New Beer Brand

PB Creative Hops Away from Negative Health Connotations with a New Beer Brand

Beer has long been associated with an unhealthy lifestyle, not helped by the overused term ‘beer belly’. Emerging drinking trends show that consumers are gravitating towards healthier alternatives and are placing quality over quantity. In line with this new wave of thinking, FMCG trade title The Grocer challenged brand and packaging design agency PB Creative […]

PB Creative boosts its senior team with two new appointments: Creative Director Lloyd Moffat and Client Services Director Anna Amos

PB Creative boosts its senior team with two new appointments:  Creative Director Lloyd Moffat and Client Services Director Anna Amos

Brand design agency PB Creative announces the appointment of Lloyd Moffat as Creative Director and Anna Amos as Client Services Director, further strengthening the agency’s creative delivery and service to clients, and building on its reputation as a world-class studio. Lloyd has many years’ experience working for top design agencies, including JKR, where he worked […]

PB Creative unveils an iconic look for the new Lynx limited-edition range with boxing champion Anthony Joshua

PB Creative unveils an iconic look for the new Lynx limited-edition range with boxing champion Anthony Joshua

PB Creative has designed the packaging for a new limited-edition Lynx range to celebrate its collaboration with world heavyweight boxing champion Anthony Joshua. PB worked with Lynx, Anthony Joshua and his management team to develop an identity that is unmistakably Lynx, communicates the new brand message of inclusivity, and points to the way Anthony Joshua […]

PB Creative de-codes the world of sports supplements with design for new brand ‘Be’

PB Creative de-codes the world of sports supplements with design for new brand ‘Be’

A natural sports supplement brand, ‘Be’ which simplifies the complex world of sports nutrition has launched in the UK, Europe and the US with brand identity and packaging design by PB Creative. An Ownable and Credible Space Lifeplus, a leading supplier of high-quality nutritional products, approached the agency to create a new sports nutrition brand […]