Seize your sun: Pearlfisher creates a bright new brand design and future for Coppertone

Seize your sun: Pearlfisher creates a bright new brand design and future for Coppertone

Pearlfisher is reigniting Coppertone’s sun-kissed spirit to help people positively ‘seize the sun’ as it gives Beiersdorf’s iconic sunscreen brand a fresh, bright and modern new look. As one of the original suncare giants, many people have their own memories of “Coppertone summers”. However, the suncare sector had, in recent years, become an SPF race, […]

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