The platform includes multiple humorous commercial films from BAFTA Award-winning director Gary Freedman inspiring people to re-examine their biases, igniting a world of bold self-expression. Doritos is debuting the brand’s first-ever unified international creative campaign and brand platform, ‘For the Bold in Everyone’, strategically redefining the meaning of “bold” and inspiring people to be triangles […]
The PepsiCo brand Lay’s, Europe’s most loved potato chip, has chosen AMV BBDO as its new creative agency of record in Europe after a competitive pitch. The appointment is part of the brand’s new way of working to raise the creative bar in Europe with a strategic and creative partnership at a regional level. Lay’s […]
● Comedian and mental health campaigner Ruby Wax fronts the digital-first campaign to open up the conversation surrounding mental wellbeing and talk more openly about feelings ● New research unveiled by Walkers, the ‘F Word Report’, shines a light on how often Brits bottle up their emotions as the nation collectively utters ‘I’m fine’ up to 215 million times a day which is on average 28 times a week ● Only three in four Brits (77%) rarely answer the question ‘How are you?’ honestly, instead opting for a generic ‘I’m fine’ response
THE REAL F*** WORD: Walkers Partners With Comic Relief For Red Nose Day To Challenge The Nation To Give Up The F-Word (fine) And Open Up About How They Really Feel
Walkers has launched its Christmas advert for 2021; the first Christmas TVC it has produced with its creative agency VCCP, appointed in July 2020 The message in the ad, forms part of the brand’s work with Comic Relief to raise £2 million for mental wellbeing causes in the UK
Walkers Latest Christmas Ad Lands Important Mental Wellbeing Message
Made in Chelsea star Ollie Locke and Naked are encouraging everyone to ‘Be a Rainbow Machine’ by celebrating inclusion in their work, life and communities. The campaign supports the launch of Naked’s new Rainbow Machine smoothie, a smoothie bursting with fruits and veg from all the colours of the rainbow. 10p of every bottle of Naked Rainbow Machine sold in June and July will be donated to Stonewall*, who stands for lesbian, gay, bi, trans, queer, questioning and ace (LGBTQ+) people everywhere.
Made in Chelsea star Ollie Locke teams up with Naked to champion inclusion with the launch of Naked Rainbow Machine
● Walkers hero the beloved British crisp sandwich, encouraging the nation to celebrate their crisp and sandwich combinations whatever they are ● Experiential partnership with Subway asks consumers if they want their crisps in or out of their Subs
Walkers spark nationwide crisp sandwich debate #crispIN OR #crispOUT with VCCP
PepsiCo cereal brand Quaker Oats is transforming its ‘Go Forridge’ campaign especially for a society in lockdown with a new film, created by AMV BBDO. The campaign aims to provide a piece of content that is both uplifting and useful – while reinforcing the message that we must stay home to save lives. Quaker Oats’ […]
Brand communications agency, 438 Marketing has bolstered its impressive client list with the addition of multinational food, snack, and beverage corporation, PepsiCo. The Knutsford based agency, now entering its 15th year, has been appointed to support the delivery of numerous internal communications programmes for PepsiCo’s pan-European Insights department. This month also sees 438 beginning work on a new […]
Walkers, one of the UK’s favourite crisp brand, is utilising guest star, Emily Atack alongside long-standing brand ambassador, Gary Lineker to launch two new flavours to its core range: BBQ Pulled Pork and Spicy Sriracha. To celebrate the launch of the latest, tasty and on-trend additions to the core range, Walkers is adding extra flavour […]
PepsiCo is re-launching its popular Sunbites brand with refreshed packaging, a new purpose-led brand positioning and an integrated marketing campaign with TV. The brand is set to champion the power of a little good through everything it does, highlighting that there is a little bit of ‘taste good’ and ‘do good’ in every Sunbite. […]