CALIDDA’s innovative OOH campaign uses Lima’s air pollution to make a point

CALIDDA’s innovative OOH campaign uses Lima’s air pollution to make a point

 McCann Lima has released “Lima Is Talking,” an innovative out-of-home (OOH) advertising project that collected actual air pollution to communicate the hazards of automobile pollution and promote the benefits of natural gas. According to the World Health Organization, Lima is the second most-polluted city in Latin America. To promote the benefits of natural gas […]

Peru Unveils New ‘Peru, the Richest Country in the World’ Marketing Campaign at WTM 2017

Peru Unveils New ‘Peru, the Richest Country in the World’ Marketing Campaign at WTM 2017

Peru’s tourism body, PROMPERÚ, officially unveiled their new international marketing campaign – ‘Peru, the richest country in the world’ at World Travel Market, the UK’s most prominent tourism trade exhibition ‘Peru, the richest country in the world’ embraces a new concept for the term ‘wealth’, and reimagines what ‘being rich’ is really about. The campaign moves […]

UTEC: The Water Generator Billboard

One of the best ways to gain attention and credibility is to back up your words with actions. Peru’s University of Engineering and Technology wanted to attract new students for the 2013 school year, so they teamed up with DraftFCB and created the world’s very first water producing billboard for a city that sits in […]