Wunderman Thompson Peru Launches Gender Wage Gap Campaign for Scotiabank’s Bank on Equality

Campaign seeks to raise awareness for fair salaries among both women and men, eliminating gender wage gap

Wunderman Thompson Peru Launches Gender Wage Gap Campaign for Scotiabank’s Bank on Equality

As Peru has one of the highest rates of the gender wage gap in Latin America (29.6%), Scotiabank, one of the largest banks in Peru, made a public commitment to change this. With the help of Wunderman Thompson Peru, and on the occasion of International Women’s Day, Scotiabank surprised all its female clients who opened […]

Cristal, the First Beer for Your Stories

Cristal, the First Beer for Your Stories

Have you noticed that Stories in selfie mode are shown flipped and writing appears backwards? Well, Cristal and VMLY&R Peru have noticed that too, so they have developed CRISTALGRAM, a campaign designed to launch a special beer edition with a flipped label. So when you share your moments in today’s most popular platform, your stories […]

Clear Channel Peru uses data to generate awareness in men for Women’s Day

Clear Channel Peru uses data to generate awareness in men for Women’s Day

On International Woman’s Day, Clear Channel Peru were determined to highlight the gender disparity that still exists in the nation today. That’s why their “Create Lab” department worked six different creatives to raise awareness. This, in tandem with “Clear Targets”, Clear Channel’s new audience measurement tool for outdoor advertising, let them choose 31 strategic locations […]

McCann Santiago and Ripley premiere an animated short film “The magical night of Gaspar” in Chile and Peru

McCann Santiago and Ripley premiere an animated short film “The magical night of Gaspar” in Chile and Peru

Christmas is stereotyped by snow and cold. However, in the southern hemisphere of the planet it’s the opposite, it’s the beginning of the summer season where the fire warnings conversations start. To highlight the people’s works who devote themselves to care and prevent risk for others, Ripley and McCann Santiago make a tribute to all […]

CALIDDA’s innovative OOH campaign uses Lima’s air pollution to make a point

CALIDDA’s innovative OOH campaign uses Lima’s air pollution to make a point

 McCann Lima has released “Lima Is Talking,” an innovative out-of-home (OOH) advertising project that collected actual air pollution to communicate the hazards of automobile pollution and promote the benefits of natural gas. According to the World Health Organization, Lima is the second most-polluted city in Latin America. To promote the benefits of natural gas […]

Peru Unveils New ‘Peru, the Richest Country in the World’ Marketing Campaign at WTM 2017

Peru Unveils New ‘Peru, the Richest Country in the World’ Marketing Campaign at WTM 2017

Peru’s tourism body, PROMPERÚ, officially unveiled their new international marketing campaign – ‘Peru, the richest country in the world’ at World Travel Market, the UK’s most prominent tourism trade exhibition ‘Peru, the richest country in the world’ embraces a new concept for the term ‘wealth’, and reimagines what ‘being rich’ is really about. The campaign moves […]

UTEC: The Water Generator Billboard

One of the best ways to gain attention and credibility is to back up your words with actions. Peru’s University of Engineering and Technology wanted to attract new students for the 2013 school year, so they teamed up with DraftFCB and created the world’s very first water producing billboard for a city that sits in […]