Safeguard Philippines Goes Mobile Interactive and Launches AR App

Safeguard Philippines Goes Mobile Interactive and Launches AR App

Safeguard Philippines goes full interactive as the soap brand takes it marketing game a notch higher with augmented reality (AR). Showing that it’s serious about digitising its marketing campaigns, the nation’s number one soap brand launches its first-ever AR video application through Fuse.it. A free augmented reality and customisable video app for smartphones, Fuse It […]

DECIDE provided visual identity for P&G, Superdrug and Marie Curie’s #FeelSuper campaign

DECIDE provided visual identity for P&G, Superdrug and Marie Curie’s #FeelSuper campaign

In honour of a successful three-year partnership between Procter & Gamble brands, beauty retailer Superdrug and charitable organisation Marie Curie, creative marketing agency DECIDE developed the #FeelSuper campaign. DECIDE was tasked with assessing the current in-store environment in Superdrug and proposing a new visual identity that not only spotlights the key brand ambassadors, Frankie and Marvin, but also fits […]

Saatchi & Saatchi IS Poland and P&G Make eCommerce More Accessible via The Accessibility Project

Saatchi & Saatchi IS Poland and P&G Make eCommerce More Accessible via The Accessibility Project

As the internet is more and more important in all of our lives and eCommerce an increasingly popular way to shop, the issue of accessibility has become much more relevant. Many eCommerce sites are either inaccessible to those with visual, hearing or mobile disabilities, or they require ‘switching’ to specially made versions. Saatchi & Saatchi […]

Every Super Bowl Ad was a Tide Ad According to David Harbour and Saatchi & Saatchi New York

Every Super Bowl Ad was a Tide Ad According to David Harbour and Saatchi & Saatchi New York

 Procter & Gamble-owned Tide, in partnership with Saatchi & Saatchi New York, hijacked every stain free ad furthering its history of ground breaking Super Bowl efforts. While other brands, like Old Spice and Mr. Clean, showed up throughout the game, it was all part of Tide’s master plan, because no matter which “product” was being […]

MarComm’s Magnificence – 2017’s Magnificent Chief Marketing Officers

MarComm’s Magnificence – 2017’s Magnificent Chief Marketing Officers

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising and Communications industries. In this magnificence list, we are spotlighting those individuals who provide the business to the creative industry, while protecting their brand’s image and interests. We look at the Chief Marketing Officers (CMO’s). So without further ado, here are our […]

SILVER at MMA Smarties for Out There Media and MediaCom with ‘micro-targeting at scale’ for P&G’s Pantene campaign in Indonesia

SILVER at MMA Smarties for Out There Media and MediaCom with ‘micro-targeting at scale’ for P&G’s Pantene campaign in Indonesia

Out There Media  and MediaCom  have been awarded a Silver at MMA – Mobile Marketing Association’s Smarties Awards in Indonesia for their P&G Indonesia’s Pantene campaign. Commenting on their win: Berlian Dewirani, P&G Indonesia’s Media Manager said “It is a pleasure to work with MediaCom and OTM who have true business and consumer understanding so that we are able to crack a new […]

New P&G videos showcase practical benefits of collaboration

New P&G videos showcase practical benefits of collaboration

P&G has launched a range of advice-led videos for independent retailers, designed to provide professional insight, offer helpful category advice and promote close collaboration with its brands.  Covering a range of topics, from convenience best-sellers, to tips on maximising the laundry fixture, the videos are now live on P&G’s ShelfHelp website and dedicated YouTube channel. […]

New addition to Herbal Essences range harnesses the power of nature and science

New addition to Herbal Essences range harnesses the power of nature and science

Herbal Essences is unveiling a range of new products that marries the power of nature and science to deliver better-than-expected performance levels than other ‘natural ingredient’ shampoos and conditioners. Available from this month, bio:renew builds on the Herbal Essences brand’s strength in the ‘naturals’ segment of the hair and beauty category, which is expanding rapidly. […]

Head & Shoulders makes recyclable shampoo bottles out of beach plastic

Head & Shoulders makes recyclable shampoo bottles out of beach plastic

At the Davos World Economic Forum in 2016, the Ellen MacArthur Foundation announced that in terms of weight there will be more plastic in the ocean than fish by 2050. Shocked by this statistic,Head & Shoulders announced its commitment to use recycled plastic at the very heart of its production process. As strategic, creative and […]