is unveiling a range of new products that marries the power of nature and science to deliver better-than-expected performance levels than other ‘natural ingredient’ shampoos and conditioners. Available from this month, bio:renew builds on the Herbal Essences brand’s strength in the ‘naturals’ segment of the hair and beauty category, which is expanding rapidly. It’s a […]
At the Davos World Economic Forum in 2016, the Ellen MacArthur Foundation announced that in terms of weight there will be more plastic in the ocean than fish by 2050. Shocked by this statistic,Head & Shoulders announced its commitment to use recycled plastic at the very heart of its production process. As strategic, creative and […]
Flash, one of the market-leading homecare brand from Procter & Gamble (P&G), has reduced the price of its Flash Task Sprays price marked pack (PMP) from £2.25 to £1.99. The decision was taken to reduce the price mark on this best-selling SKU following feedback from convenience retailers that they wanted to drive customer loyalty by […]
Phumzile Mlambo-Ngcuka, Executive Director of UN Women and Under- Secretary-General of the United Nations, joined industry leaders at the 64th Cannes Lions Festival of Creativity, where she called on the industry to strengthen their commitment to gender equality and collectively eliminate gender stereotypes in advertising. Ms. Mlambo-Ngcuka who heads the United Nations organization mandated to […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/2492351_LikeAGirl_2.5_YouTube_Main_Edit_PGAL6291000H_MP4.mp4[/KGVID] Playing princess, getting their nails done, dancing in bunny ears – is this a true representation of all the things that girls do? That’s the question you might ask if you take a critical look at how girls are portrayed in emojis, one of the fastest growing language in the world and […]
Tampax, the UK’s leading tampon brand from P&G, is introducing a £2.99 price-marked-pack (PMP) for its Compak range to help convenience retailers grow their Health and Beauty category sales. Available from October, the Compak PMP range is expected to be a huge success with female convenience shoppers because of the attractive price point as well […]
http://www.youtube.com/watch?v=ejJCioeHTEM Fairy has partnered with actor Sean Bean for its latest television campaign, a commemorative advert to mark the tenth anniversary of Fairy’s support for the Make-A-Wish Foundation. Highlighting the work the charity performs in granting the wishes of children with life threatening conditions the piece features a fictional wish of a child to be […]
The new, fully animated campaign for men’s aerosol antiperspirant from Gillette plays on the brand’s position as official sponsor of UFC (Ultimate Fighting Championship) in Brazil. Created by Agencia Africa for P&G, the 60-second TV ad tells the story of the characters in an unofficial – and fictitious – MMA sub-league, the UFSWEAT, the league […]
Procter & Gamble has moved its global Gillette advertising account into WPP’s Grey, ending a relationship with BBDO of nearly five decades. Grey triumphed against Omnicom’s BBDO and the other finalist, Publicis Groupe’s Saatchi & Saatchi, ending the shaving brand’s 47-year relationship with BBDO. The review kicked off in September 2012 and initially covered the […]