Picnic’s new inventory quality assessment tool, PIQ, delivers 88% boost in media attention – empowering advertisers to prioritise effective ad placements Leading user-first media platform Picnic today announces the launch of PIQ (Picnic Inventory Quality), a first-of-its-kind inventory intelligence platform capable of assessing a webpage’s suitability for effective ad delivery. Initial tests have demonstrated that […]
YouGov/Picnic UX survey shows 70% of people find digital adverts annoying – and that bad user experience is doing real damage to brands More than two-thirds of people (70%) find digital advertising annoying and unpleasant, while 72% say that bad advertising experiences have negatively affected their perception of a brand, according to new research that […]
Flexa has recognised Picnic as one of the UK’s top flexible companies, with ‘trust’ highlighted as a key theme across employee feedback User-first advertising marketplace, Picnic, has been certified as a flexible place to work by Flexa, the leading UK verification provider. Flexa members have to pass an independent verification process, including a survey of […]
TI Media has partnered with high-impact mobile advertising platform, Picnic, to create unique digital campaigns for brands using Picnic’s ‘Stories’ format across TI Media’s range of sites. The latest campaign, for PlayStation, sees the brand promote PS4 games including Spyro and Everybody’s Golf using the social media inspired stories format, and is the first of […]
Shell and a band of international stars have unveiled a unique new music video which spotlights a diverse range of clean energy initiatives across the world. ‘On Top of the World’ features five global music artists – including Oscar-winner Jennifer Hudson and British songstress Pixie Lott – and uses cutting-edge custom animation to help […]
