SEEN Connects launches IGTV campaign with unadulterated access to UK’s top influencers

SEEN Connects launches IGTV campaign with unadulterated access to UK’s top influencers

London based influencer marketing agency Connects has partnered with some of the UK’s most prominent influencers, to tell their unadulterated stories and explain what makes their views verified. Launching in January, the IGTV series and longer-format podcasts #VerifiedViews, have been created to help, inspire and bring to life what it is really like to be influential. No scripts, […]

Alexa or Alex? Neuroscience research reveals younger people prefer assistance from female voices

Alexa or Alex? Neuroscience research reveals younger people prefer assistance from female voices

A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35. The study, which used brain imaging technology to explore the neurological response to male and female voice assistants, discovered that respondents of both genders within a younger age group found […]

Spotify celebrates International Podcast Day with major Twitter campaign

Spotify celebrates International Podcast Day with major Twitter campaign

Spotify is celebrating its growing library of podcasts on International Podcast Day on 30th September 2018 with a one-day Twitter campaign developed by media agency UM, in collaboration with creative agency Byte and tech platform Blue Robot. On 30th September, Spotify will be owning Twitter’s most premium product, First View, where the first promoted tweet […]