MTV uses AI and creates the average Brazilian politician

MTV uses AI and creates the average Brazilian politician

 A very alarming scenario was the starting point for MTV to launch a digital platform that is helping young Brazilians to understand the importance of their votes, putting them face to face with the politician that represents his or her interests today in Congress. According to a recent survey of Instituto Locomotiva/Ideia Big Data, […]

Creatives Turn Donald Trump’s Face into a Typeface

Creatives Turn Donald Trump’s Face into a Typeface

Inspired by a custard toupee, the skin of an orange, and an orifice widely believed to be a mouth, Trumpface is a typeface made with Donald Trump’s face. The typeface is now available to download for use on Microsoft Word and Powerpoint – perfect to spice up those Monday morning presentations. As well as Adobe […]

Salvation Army Uses Political Humour To Generate Donations In Brazil

Salvation Army Uses Political Humour To Generate Donations In Brazil

 A provocative new campaign for The Salvation Army of Brazil uses humour to drive donations instead of the usual emotional, heart-tugging approach. The new campaign, “Unwanted Gifts,” created by the advertising agency WMcCann Brazil, uses colourful and exaggerated illustrations of international politicians, such as Donald Trump and Kim Jong-Un, to show that what may […]

LBC Asserts Its National Relevance in Rousing New TVC

LBC Asserts Its National Relevance in Rousing New TVC

LBC reveals a fresh regional TVC and national VOD in the UK, written and produced by London-based creative production agency, How Now. In a move to bring the national talk and phone-in radio station continued brand awareness and introduce LBC to a new audience, How Now have crafted five 30-second films. The campaign takes viewers […]

Adults 2020: J. Walter Thompson’s “The New Adulthood” Report Zeroes In On The Influential New Consumer Tribe

Adults 2020: J. Walter Thompson’s “The New Adulthood” Report Zeroes In On The Influential New Consumer Tribe

What will adulthood mean in 2020? A new report from J. Walter Thompson’s Innovation Group reveals a new and unique cohort shaping the face of adulthood: The New Adults. The report, ‘The New Adulthood’, looks at the make-up, attitudes and behaviours of this influential new consumer tribe – a group of 30 to 45-year-olds with […]

Female UK Politics Journalists Impacted by Twitter Gender Glass Ceiling, Lissted Research Confirms

Female UK Politics Journalists Impacted by Twitter Gender Glass Ceiling, Lissted Research Confirms

Lissted, the influencer discovery and real-time Twitter filtering platform, has published in-depth research into the comparative retweet performance of male and female UK politics journalists during the 2017 General Election campaign period. The research found male UK politics journalists received 4.3x more retweets from influential Twitter users compared to their female colleagues, and 4.9x more […]

Latinos Admit to Being ‘Murderers,’ ‘Traffickers’ and ‘Thieves’ in Anti-Trump Ad

Latinos Admit to Being ‘Murderers,’ ‘Traffickers’ and ‘Thieves’ in Anti-Trump Ad

The CHIRLA (Coalition for Humane Immigrant Rights of Los Angeles) Action fund has turned candidate for the Republican nomination for President of the United States, Donald Trump’s statements about Latinos against him in a new spot. The ad features various Latinos “owning up” to the characterizations Mr. Trump had made of them as dealers, killers, murderers, attackers, traffickers and […]