Cheshire-based sales performance agency Salesworxs, have been awarded the brief to globally rebrand and relaunch Egyptian Cotton to consumers and trade. The company, based in Knutsford, will act as its retained global sales and marketing agency working with the Cotton Egypt Association (CEA), to position Egyptian Cotton as the most luxurious long-staple cotton in the […]
Celebrity-loved online fashion brand ‘In The Style’ celebrates the upcoming launch of its brand new collaboration with Love Island 2018 winner Dani Dyer. And what better way to share the news than from the roof of an open top bus tour in London! “We’ve loved transforming our bus into the main attraction for the press […]
Digital agency Jellyfish is announcing its acquisition of The ASO Co, the fastest-growing App Store Optimisation agency in the world. Jellyfish has acquired 75% of the business with an agreement to acquire the remaining 25% at the end of a 21-month period. Founded only two years ago by James Bott, CEO and Thomas Twigg, COO, […]
We Are Social Paris has launched the purr-fect tribute to ten great ad men through history, including Bill Bernbach, Sir John Hegarty and Maurice Saatchi, by recreating their image in feline form. The agency has launched an Instagram campaign starring Georgie the cat, @georgie_the_time_traveler_ which is owned by the agency’s art director Jean-Francois Balle. In the series […]
Blenheim has unveiled a major new brand identity to reflect its updated, modern outlook. The new branding also encompasses its growing business developments and reflects the ambitious values announced in its 10 Goal Strategy, created and implemented by new CEO Dominic Hare. Home to the Dukes of Marlborough since 1704, Blenheim was designated a UNESCO […]
Wavemaker is participating in 2018’s National Inclusion Week which runs from 24th to 30th September. Hosting a wide range of internal events, training sessions and activities, the media, content & technology focused agency hopes to raise awareness of workplace inclusion amongst its UK workforce. By collaborating with clients and media partners, Wavemaker will host several […]
As its 20th anniversary year approaches, Affordable Art Fair has appointed Kallaway to handle the PR for its UK fairs and eCommerce channel, following a competitive four-way pitch. Kallaway’s brief is to increase attendance and sales to the spring and autumn fairs in Battersea as well as Hampstead and Bristol. The remit includes supporting an increase in […]
McCann London has teamed up with BreezoMeter’s air quality data experts to raise awareness around London’s “silent killer” – it’s toxic air – by placing a roadside memorial in the capital’s pollution blackspots to highlight the startling 9,400 premature deaths associated with this public health issue. But this isn’t your typical roadside memorial. It features […]
Commissioned by MWWPR and conducted by Wakefield Research, a recent study unveiled today has identified that 24% of the UK population believe that a company’s values, actions, and corporate reputation are just as important as its product attributes and features. Dubbed the CorpSumer, this growing and powerful segment are valued for their loyalty, but their […]
Publicis Media agencies Zenith and Starcom were named a Leader and a Strong Performer, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the Strategy and Current Offering […]