The Hospital do Câncer de Barretos, a Brazilian treatment center for children with cancer that has been recognized internationally for excellence, has been renamed the “Hospital do Amor”, or “Hospital of Love”, to promote love as the most effective resource in fighting the illness. To publicize the rebranding, Brazilian advertising agency WMcCann created a three-minute […]
Spotify has been available abroad for years, but in Israel it just landed in April 2018. As an anticipated launch by Israel’s many youngsters and music lovers, it was a dream opportunity for Bekol, Israel’s Organisation for the Hard of Hearing, to speak directly to youngsters. Why? Because with most youngsters using earphones to […]
São Paulo has a significant number of homeless people on the streets. Even so, many public shelters remain with empty beds every day. Sometimes for a noble reason: they don’t want to abandon their dogs, not accepted in those places before. Now, the new units accept and guarantee space for the pets, but their […]
For some children, going into hospital is like going to another planet, they face a lot of new situations, and spend a lot of time alone. So Serviceplan Italy came up with ‘Libro Abio’, a book given to children when they go into hospital to accompany them during their time there, and open their […]
The Green Light List launched on April 16. A resource for emerging talent in the creative industries as they embark on their careers, aiming to address the unfair treatment of juniors. The platform was created by design educator Jenny Theolin, in collaboration with creative technology company rehab, after her LinkedIn post calling out the poor […]
WWF France is saying “STOP” to “Montagne d’Or”, an industrial gold mine project planned for construction in the French Amazonia. A new campaign will alert and mobilise public opinion on the project, which is currently the subject of public debate in Guyana. WWF France and We Are Social agency chose Ibrahim Cissé, the young […]
M&C Saatchi has been appointed by Legal & General Investment Management (LGIM) to lead their first major consumer campaign after a competitive pitch. The brief focuses on engaging the nation, encouraging individuals to invest more and help improve their financial health and security. Commenting, Helena Morrissey, Head of Personal Investing at LGIM said: “We are […]
Tata Trusts appoints Rediffusion Y&R as its strategic advisory and creative services agency. The mandate includes supporting brand and marketing communications of Tata Trusts and its portfolios with strategic and communication planning, messaging development and execution. Since inception in 1892, Tata Trusts, India’s oldest philanthropy, has played a pioneering role in bringing about an enduring […]
Nottingham-based digital PR agency Tank, has purchased 5 Kayes Walk in the city’s historic Lace Market for its new headquarters. The 4,500 sq ft, three storey regency-style Victorian building will enable the business, which was recently named the third fastest growing PR agency outside of London, to double its 20 strong team. The agency, which was named […]
Cannes Lions and HP introduce #MoreLikeMe, a pilot mentoring program designed to build and strengthen diverse creative talent. The program builds on HP’s marketing Diversity Scorecard to support its agencies in their journey of encouraging more diverse creative talent and teams. The program will select 15 racially and ethnically diverse rising stars from the UK, […]