Deezer Partners with Triton Digital to Launch New Mobile Programmatic Audio Advertising

Deezer Partners with Triton Digital to Launch New Mobile Programmatic Audio Advertising

Deezer Brand Solutions, the ad-sales house of global music streaming service, Deezer, has launched mobile programmatic audio advertising for its free users through a new partnership with Triton Digital, the leading technology and services provider to the global audio industry. The new partnership will significantly improve advertising efficiency and will bring more value for both […]

65% of digital media to be programmatic in 2019, according to Zenith’s ad spend report

65% of digital media to be programmatic in 2019, according to Zenith’s ad spend report

65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published on November 19. Advertisers will spend US$84bn programmatically next year, up from US$70bn this year, which represents 62% of digital media expenditure. Zenith predict that in 2020 advertisers will spend US$98bn on […]

YouAppi capitalises on 400 percent revenue growth in brand video

YouAppi capitalises on 400 percent revenue growth in brand video

YouAppi, a leading growth marketing platform for premium mobile brands, announced the expansion of its video platform to include connected TV, playable ads, native video ads and an exclusive private marketplace (PMP). The expansion is in direct response to increased demand from global brands to incorporate trusted, safe videos through an easy-to-use, integrated platform. Quarter […]

InMobi unveils global in-app programmatic exchange in EMEA to provide premium mobile ad experiences

InMobi unveils global in-app programmatic exchange in EMEA to provide premium mobile ad experiences

InMobi, a global provider of enterprise platforms for marketers, has launched the InMobi Exchange for programmatic buyers in Europe, Middle East and Africa (EMEA), to meet the rising demand of in-app programmatic advertising. The InMobi Exchange is one of the largest independent platforms for mobile in-app advertising, and is anchored on the company’s commitment to […]

IPONWEB appoints Barry Adams as General Manager for BidSwitch

IPONWEB appoints Barry Adams as General Manager for BidSwitch

IPONWEB, an industry pioneer in the development of advanced advertising platforms and technologies, announced the appointment of Barry Adams to the role of General Manager of BidSwitch, a wholly owned subsidiary that provides smart, integrated infrastructure for the global programmatic ecosystem. For the past two years, Adams served as VP Commercial Development, where he led all […]

Agencies that own their Advertising Technology have better Programmatic performance (IPONWEB research)

Agencies that own their Advertising Technology have better Programmatic performance (IPONWEB research)

Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings.   Agencies in EMEA lead the way, with 58% in the region relying solely on their own technology; this drops to 56% for North […]

Kiip and Anheuser-Busch InBev Launch First Blockchain Mobile Ad Campaign

Kiip and Anheuser-Busch InBev Launch First Blockchain Mobile Ad Campaign

Kiip, a leading mobile marketing and monetization platform, and Anheuser-Busch InBev, the world’s largest brewer, announced that they have successfully launched the first-ever blockchain mobile ad campaign. This is a significant innovation for two reasons: it makes brand content more relevant to consumers and is a tremendous advance in fostering transparency within the mobile ad […]

Oath debuts extended reality (XR) ad experiences at Cannes Lions

Oath debuts extended reality (XR) ad experiences at Cannes Lions

Oath, a Verizon subsidiary, kicks off the Cannes Lions Festival with new opportunities for brands to engage with consumers through extended reality (XR) ad experiences. Combining the art of brand building and the science of data, new 3D ad formats and first-in-market programmatic VR ads represent the company’s latest premium ad innovation for consumers to […]

Mindshare and Unilever dominate Mobile Marketing in 2017, according to Lovely Mobile News

Mindshare and Unilever dominate Mobile Marketing in 2017, according to Lovely Mobile News

Mindshare and Unilever were the most successful agency and brand in the Mobile Marketing sector in 2017. That, according to the recently published Lovely Mobile News Report, Rankings & Awards. Researched, conducted and calculated by Lovely Mobile News, the report is a year-long analysis that also includes the performance of various projects, agencies and brands in the […]

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