London cabbies to become Capital’s new life-savers

London cabbies to become Capital’s new life-savers

Black cabbies are to become London’s new emergency responders by learning how to handle acid attacks, terrorist incidents and medical crises. mytaxi, the e-hailing app, has developed the Knowledge+ to provide tools for its 17,500 drivers with essential health, safety and people skills for coping with new challenges in the capital. The pioneering programme, which […]

MediaSense Strengthens its Leadership with Eva Landuyt Promoted to Partner

MediaSense Strengthens its Leadership with Eva Landuyt Promoted to Partner

Global media advisory firm MediaSense today announced the promotion of Head of Client Services, Eva Landuyt to Partner, Client Operations, a role which will unite client service and client delivery under her leadership. Graham Brown, MediaSense co-founder says “Eva joined MediaSense in 2013 and since then has contributed enormously to our clients, our growth, our service delivery, and […]

Peroni Nastro Azzurro and HeyHuman Bring Taste of Italy to London

Peroni Nastro Azzurro and HeyHuman Bring Taste of Italy to London

Peroni Nastro Azzurro is putting its rich Italian heritage centre stage in a social media campaign in conjunction with integrated marketing agency HeyHuman. As part of their ‘Infused with Italy’ campaign, the brand whisked three creative minds and three leading mixologists off to the picturesque region of Liguria, to explore new citrus flavours and create […]

GOOD appoints Barney Cockerell as Creative Director in a number of senior management moves

GOOD appoints Barney Cockerell as Creative Director in a number of senior management moves

It has been a great year for GOOD. The agency has grown by 50%, has added NSPCC, ShelterBox and Plan International UK, amongst others, to its client roster and has celebrated incredible work including DRTV for WaterAid, Dogs Trust Puppy Playgroup and international sustainability and responsibility for Pernod Ricard. Following on from these successes, GOOD […]

American Airlines launches integrated experiential OOH campaign in London

American Airlines launches integrated experiential OOH campaign in London

American Airlines, is launching an integrated Out-of-Home (OOH) campaign at Canary Wharf Plaza. American is inviting Londoners to enjoy its bespoke Transatlantic Sports Lounge on the 4th and 5th October. Here, commuters can enjoy a taste of American culture in a relaxed lounge setting, complete with complimentary canapes, drinks, sporting activities and competitions. The brand […]

BMW teams with Serviceplan to take drivers to Mars for a virtual test drive

BMW teams with Serviceplan to take drivers to Mars for a virtual test drive

“On a Mission” is the title of the global campaign for the new BMW X3, which celebrated its world premiere at the International Automobile Exhibition (IAA) in Frankfurt am Main. Serviceplan Campaign with the team around Managing Directors Markus Koch (consultancy) and Christian Sommer (creation) is responsible for one highlight of the campaign: The Munich […]

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