Superlounge makes a splash with SharkFest promo featuring Olympic Swimmer Ryan Lochte

Superlounge makes a splash with SharkFest promo featuring Olympic Swimmer Ryan Lochte

Nat Geo WILD’s recent campaign for their annual SharkFest, the network’s counter-programming competitor to Discovery Channel’s Shark Week, is gaining attention with their recently released promo featuring Olympic swimmer Ryan Lochte. The funny, self-deprecating promo was directed by Jordan Brady of Superlounge, and embraces the network’s “second best” attitude. Following the news that Michael Phelps […]

Mission Motorsport launches a novel new marketing tool

Mission Motorsport launches a novel new marketing tool

Mission Motorsport has launched a new way to raise money while enabling supporters to make their mark on the charity, literally. The Forces’ charity, which aids in the recovery and rehabilitation of those affected by military operations by providing opportunities through motorsport, is selling prime advertising space on its race truck for as little as […]

Volvic Launches Sampling Activity via ‘Let It Out’ Campaign

Volvic Launches Sampling Activity via ‘Let It Out’ Campaign

Experiential agency Closer has launched a campaign to drive brand awareness for Volvic’s ‘Touch of Fruit’ and ‘Juiced’ ranges among a millennial audience. The ‘Let it Out’ initiative plays on the volcanic origins of Volvic bringing to life an eruption of fruity goodness whilst encouraging millennials to express their inner optimism and positivity through a […]

easyJet launches in-flight library to get kids reading this summer

easyJet launches in-flight library to get kids reading this summer

One of Europe’s leading airline easyJet, have announced a new Summer reading campaign to launch ‘Flybraries’ (flying libraries) following new research that suggests that the number of children reading for pleasure is at an all-time low. In the summer of 2017, easyJet will fly 750,000 families out of UK airports on their holidays. That means […]

Brothers and Sisters promotes Flack and Willmer to joint Executive Creative Directors

Brothers and Sisters promotes Flack and Willmer to joint Executive Creative Directors

Brothers and Sisters has appointed Will Flack and Aaron Willmer as its joint Executive Creative Directors. The promotion of the team, previously the agency’s Creative Directors, will enable Andy Fowler, Brothers and Sisters’ current Executive Creative Director, to focus on growing a couple of the agency’s biggest client relationships and developing innovation projects in the […]

Space Teams with Arla to Boost Awareness of its Yellow Top Milk

Space Teams with Arla to Boost Awareness of its Yellow Top Milk

Creative agency Space has launched a new experiential campaign for Arla, the UK’s largest farmer-owned dairy company, to promote the dairy brand’s Arla BOB milk – the country’s first yellow top bottle, introduced in 2016. Arla BOB is the first-ever milk with the low fat of skimmed but the same taste and quality as semi-skimmed. […]

Air France introduces “La gomme à Mâcher” with BETC

Air France introduces “La gomme à Mâcher” with BETC

As all travellers know, take-off and landing can sometimes cause pain in the ears. The cabin pressure varies and can block passengers’ ears. The chewing action is enough to balance this internal ear pressure and make the travel experience more enjoyable. The caring attitude is at the heart of Air France’s concerns. To take care […]

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