Bekol hacks Israel’s Spotify launch to deliver a message to the country’s young music lovers

Bekol hacks Israel’s Spotify launch to deliver a message to the country’s young music lovers

 Spotify has been available abroad for years, but in Israel it just landed in April 2018. As an anticipated launch by Israel’s many youngsters and music lovers, it was a dream opportunity for Bekol, Israel’s Organisation for the Hard of Hearing, to speak directly to youngsters. Why? Because with most youngsters using earphones to […]

Hyper-realistic robot launches new season of Westworld in the UK

Hyper-realistic robot launches new season of Westworld in the UK

 Streaming service NOW TV has glimpsed into the future of marketing by promoting the return of dark odyssey Westworld using a hyper-realistic humanoid robot, inspired by the show’s artificially intelligent “hosts”. NOW TV commissioned five engineers from robotics company Engineered Arts to build ‘Fred the Robot’ who is modelled on a real 55 year […]

Tug increases expansion in the UK with the new role of CTO

Tug increases expansion in the UK with the new role of CTO

Tug, an international Digital Performance Marketing Agency, announced that Eoin O’Neill has been promoted to the role of CTO and Global Head of SEO. Reporting into Nick Beck, Tug Founder and CEO, O’Neill will help further establish Tug as a leading presence in the UK digital advertising marketplace. In his new role, he will be […]

McCann London snaps up senior creatives Drew Singleton and Ben Buswell

McCann London snaps up senior creatives Drew Singleton and Ben Buswell

McCann London has hired the dynamic creative team behind the award-winning ‘The Times Eyes’– Drew Singleton and Ben Buswell. Singleton and Buswell said: “Video piracy is a crime! DO NOT ACCEPT IT. Demand a genuine cassette from your video store! Poor quality illegal video cassettes reduce your viewing pleasure and jeopardise future film production.” Joining […]

Jameson Launches Space-Aged Whiskey

Jameson Launches Space-Aged Whiskey

 Jameson has launched Jameson Space-Aged, a brand new product that uses an ageing method that is out of this world. For over two centuries Jameson’s Master Distillers have shown an almost limitless commitment to creating great tasting whiskey, but their ambition has only ever been held back by one thing – the Earth itself. […]

Google Mini Donut Shop pop-up tour comes to London

Google Mini Donut Shop pop-up tour comes to London

Promohire was appointed by creative agency Optimist, Inc. to collaborate on an activation for Google. We converted an H-Van so they could hit the road with the Google Mini Donut Shop pop-up tour, celebrating the Google Home Mini smart speaker devices. Inspired by their sweet American Donut Shop expedition, the H-Van is touring London in […]

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