Digitas UK creates sequel to high-octane animated film showcasing Honda’s return to success in Formula One

Digitas UK creates sequel to high-octane animated film showcasing Honda’s return to success in Formula One

Digitas UK has created a high-octane sequel to the acclaimed ‘Powered By Honda’ film released in April earlier this year, to promote Honda’s return to success in Formula One in the run up to the Japanese Grand Prix. The new animated film celebrates Honda’s endless race by showcasing some of the key moments from Mexico […]

Honda uses F1 to launch ‘Powered by Honda’ positioning across range of products

Honda uses F1 to launch ‘Powered by Honda’ positioning across range of products

Digitas UK has created an animated film showing a variety of Honda-powered vehicles and machines racing against each other. It aims to promote Honda’s leading role in Formula One, following the successful launch of its new partnership with Aston Martin Red Bull Racing and its existing partnership with Scuderia Toro Rosso. The high-octane 60, 30 and 15 […]

Renault celebrates its 40th anniversary of Formula One passion and launch the 2017 ‘Yellow Teapot’

Renault celebrates its 40th anniversary of Formula One passion and launch the 2017 ‘Yellow Teapot’

When Renault started in Formula One, 40 years ago, they equipped their car – the RS01 – with a revolutionary turbo-charged engine. As it was foreseeable, when new technologies are introduced, technical difficulties and reliability problems cropped up. So the yellow RS01 often entered the stands lane streaming white smoke. Ken Tyrrell, the boss of […]

Pennzoil Films and J. Walter Thompson Atlanta look to ‘Exorcise the Demon’ for Dodge

Pennzoil Films and J. Walter Thompson Atlanta look to ‘Exorcise the Demon’ for Dodge

Pennzoil Films is taking on one of the fastest production car ever made, the brand new 2018 Dodge Challenger SRT Demon, in its latest product demonstration meets cinematic car film, “Exorcising the Demon.” Shot on the streets of Pittsburgh in partnership with J. Walter Thompson Atlanta, the next evolution of Pennzoil continues following an elusive […]

Porsche’s Inspiring Ad Proves Heroes Aren’t Born into Greatness

Porsche’s Inspiring Ad Proves Heroes Aren’t Born into Greatness

Porsche’s newest campaign, and Tracks & Fields latest work of music licensing, is set to inspire with powerful ad copy and a gripping sync license to match. The moving campaign follows Porsche’s wins at the FIA World Endurance Championship 2015. It was a successful race for Porsche, having won first place in two classes at […]

Lexus Races Real IS Hybrid On Virtual Track

Lexus Races Real IS Hybrid On Virtual Track

A mashup of video game, online promotion and Formula racing is the basis of a new Lexus online film and broadcast ad effort called “Trace Your Road,” in which an F1 driver attempts to drive a virtual track in a real Lexus IS Hybrid. As he drives around in a gigantic airplane hanger, the person […]