Carter Wong unveils new visual identity for St Ives Group rebrand as Kin + Carta

Carter Wong unveils new visual identity for St Ives Group rebrand as Kin + Carta

International marketing services group St Ives has rebranded to Kin + Carta with a new visual identity designed by Carter Wong. The rebrand marks the transition of St Ives Group from its print heritage to a wholly digital business with Kin + Carta specialist agencies working together under a new methodology called The Connective to offer […]

Kwittken Changes Name to KWT Global to Reflect Evolution as an Integrated Agency

Kwittken Changes Name to KWT Global to Reflect Evolution as an Integrated Agency

Kwittken, an MDC Partners Inc. agency, announced its name change to KWT Global. The name change reflects the company’s exciting evolution as an integrated agency and marks a deliberate shift towards being known as a global brand strategy agency. KWT Global employs an interdisciplinary approach to marketing and communications, synthesizing the most impactful elements of […]

New animated film kicks off rebranding of renowned Brazilian cancer treatment center as “Hospital of Love”

New animated film kicks off rebranding of renowned Brazilian cancer treatment center as “Hospital of Love”

The Hospital do Câncer de Barretos, a Brazilian treatment center for children with cancer that has been recognized internationally for excellence, has been renamed the “Hospital do Amor”, or “Hospital of Love”, to promote love as the most effective resource in fighting the illness. To publicize the rebranding, Brazilian advertising agency WMcCann created a three-minute […]

Redshoe Revamps Entire European Turtle Wax Brand

Redshoe Revamps Entire European Turtle Wax Brand

Turtle Wax recognised that most car care products were designed for men, yet women counted for 40% of sales. With a desire to make the brand more inclusive they selected Redshoe, with its experience in branding for women, to guide a strategy that would appeal to both genders. Redshoe was briefed to support the brand’s […]