Mention Me’s research reveals the importance of brand ethics for customer advocacy

Mention Me’s research reveals the importance of brand ethics for customer advocacy

Mention Me’s second annual survey report into customer advocacy and referral trends, reveals what motivated UK consumers to refer brands in 2018, which sectors and brands were most referable, and which qualities were most likely to drive a brand recommendation. Personal recommendations score highly with 36% of those questioned saying they had recommended a brand […]

Boursorama Bank reveals new brand platform created by Buzzman

Boursorama Bank reveals new brand platform created by Buzzman

Boursorama Bank reveals its new brand platform, created with Buzzman, by launching a national multimedia campaign in France. The campaign establishes the brand’s new communication landscape and its new signature: “Boursorama Bank: the bank that everyone wants to recommend.” “Have you ever recommended an average restaurant? Or an average movie? Or an average bank? No. […]