The State Bank of India (SBI) is consolidating its strategic advisory and creative services mandate with creative agency, Rediffusion Y&R. Previously, the mandate was handled by a seven agency panel. The agency won the mandate following a rigorously contested pitch, which lasted for 4 months and saw several top agencies of the country competing. The […]
Tata Trusts appoints Rediffusion Y&R as its strategic advisory and creative services agency. The mandate includes supporting brand and marketing communications of Tata Trusts and its portfolios with strategic and communication planning, messaging development and execution. Since inception in 1892, Tata Trusts, India’s oldest philanthropy, has played a pioneering role in bringing about an enduring […]
Rediffusion Y&R’s latest campaign featuring Bollywood actor, Akshay Kumar, the brand ambassador for Eveready Industries India Limited (EIIL) released in September, 2017. EIIL have always been leaders in innovation and provided products to consumers which are way ahead of its competition. The LED segment too is no exception. With state-of-the-art technology, EIIL are now able […]
Despite being the origin of Kamasutra, people in India are surprisingly shy to talk openly about sex thereby condoms. Only 5% purchase reflects the stigma attached as people are embarrassed to buy condoms. Moods being one of the largest selling condom brand in India, wanted to promote the use of condoms without making the consumer […]
Eveready has been in the business of LED products for the past one and half years and has established a comfortable position in this category. It has been offering the brightest range of Eveready LED products that offers maximum quantum of light per watt. In this time of the IPL fever, Eveready has launched its […]
The account has been won following a multi agency pitch and will be handled out of the Rediffusion Y&R’s Mumbai office. Larsen & Toubro is one of India’s largest conglomerates that branches its interest across key sectors of the Indian economy, moreover maintaining market leadership in nearly all their major lines of businesses. With over […]
The first of its kind concept and event ever to be launched in India started two years ago with the objective of making trucking an aspiration amongst the new generation of drivers and young fleet owners. This gave Tata Motors an opportunity to showcase their product and technological credentials through the excellence of India’s greatest […]
The ‘Make in India Week’ being held from 13th Feb to 18th Feb 2016 in Mumbai is an event showcasing India’s potential in the manufacturing sector. It is a global platform offering unparalleled opportunities to connect and collaborate with Industry stakeholders, investors and think tanks. It is also a great forum for exchanging ideas with […]
Having won the pitch, Rediffusion-Y&R has conceptualised LIC’s latest campaign film. The objective is based on two of LIC’s single premium plans namely, “Bima Bachat” and “Jeevan Shikhar”. This extends the brand proposition of ‘Be rest assured once and for all’. The communication is targeted to the modern upper middle class families. LIC’s objective was […]
Rediffusion Y&R is relocating its Mumbai Corporate office to Lotus Corporate Park in Goregaon (East). The new office is built on 27,000 sq ft area on the 18th floor. It will bring the offices of entire group companies together namely Rediffusion Y&R, Everest Brand Solutions, Sudler & Hennessey (S&H) and Rediffusion Wunderman. This bigger space […]