More than half of retailers not ready for GDPR, according to Ecrebo

More than half of retailers not ready for GDPR, according to Ecrebo

According to the latest research commissioned by Ecrebo, the point of sale marketing specialist, 57% of retailers say they aren’t ready for GDPR, while 41% are ready for the compliance deadline. With personalisation playing such a key role in retail — 89% of retailers say they use data to personalise the customer experience — the […]

WARC 100: Lessons from the world’s top effectiveness campaigns revealed

WARC 100: Lessons from the world’s top effectiveness campaigns revealed

WARC, the global marketing intelligence service, has released ‘Lessons from the world’s top effectiveness campaigns’ to uncover shared creative, media and measurement strategies. The report analyses the results of the latest WARC 100, an annual ranking of campaigns based on their performance in effectiveness awards from around the world. The four lessons from the 2018 […]

TV is an untapped media channel for mobile brands, according to TSW

TV is an untapped media channel for mobile brands, according to TSW

The trends study created by independent media agency The Specialist Works (TSW) in conjunction with Pocket Gamer Biz, highlights that most mobile brands aren’t fully utilising offline channels such as TV, Radio, OOH and print. The study of 250 mobile industry professionals shows that marketers are sceptical about using traditional media but would be open […]

AI crucial to the future of marketing, according to Relay42

AI crucial to the future of marketing, according to Relay42

Relay42, a company that empowers marketers to create AI-driven customer journeys, has published a socially-sourced whitepaper that provides a unique view of the relationship between marketing and technology. The whitepaper, entitled ‘Cross-channel Personalization: The Heart of Customer-centricity’, found that the potential of technology to make the marketing function more effective and sophisticated cannot be underestimated […]

Over 30% of Brits would let brands sponsor their photos on social media, according to OnBuy

Over 30% of Brits would let brands sponsor their photos on social media, according to OnBuy

Brand engagement with consumers has significantly evolved over time. The rapid rise of the internet and social media has facilitated companies with a growing variety of platforms to create more personalised interactions with their brand. This in turn has enabled brands to harvest loyal consumers who follow their every action and become early adopters of […]

UK marketers will spend more than £3bn on social network ads in 2018, according to eMarketer

UK marketers will spend more than £3bn on social network ads in 2018, according to eMarketer

One-fourth of all UK digital ad spending is set to go to social networks this year as marketers increase their spending on platforms like Facebook, Twitter and Snapchat to over £3bn. According to eMarketer, UK marketers will spend £3.3bn on social network advertising this year, up 24 per cent from 2017. This forecast has been […]

Tencent holds firm as China’s most valuable brand, according to WPP and Kantar Millward Brown

Tencent holds firm as China’s most valuable brand, according to WPP and Kantar Millward Brown

Technology giant Tencent has retained the coveted title of China’s most valuable brand for a fourth consecutive year, achieving a brand value of $132.2 billion, a 25% year-on-year increase, according to WPP and Kantar Millward Brown’s 2018 BrandZ Top 100 Most Valuable Chinese Brands rankings. Other noteworthy sectors include education, logistics and technology, all of […]

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