The Social Order: One in five Brits check restaurants’ social feeds & sites before deciding whether to visit

The Social Order: One in five Brits check restaurants’ social feeds & sites before deciding whether to visit

With only a few weeks to go until Mad Friday (21st December), the busiest night of the year for festive celebrations, Barclaycard’s new ‘Food for Thought’ study reveals that a restaurant’s social media presence is now more important than ever for drawing in diners at Christmas. The company, which processes nearly half of the nation’s credit and […]

40% of 18-24 year olds are using ad blockers in the UK in latest native advertising research by Oath

40% of 18-24 year olds are using ad blockers in the UK in latest native advertising research by Oath

Research released today by Oath has revealed that native ads drive increased brand affinity amongst UK consumers, with 26% more likely to recommend brands they’ve seen on native ads and 15% more likely to consider purchase from these brands when compared to traditional display. The research aimed to gain insight into the value of native […]

Mindshare launches ‘Mindshare Trends 2019’, revealing pervasive consumer uncertainty in UK

Mindshare launches ‘Mindshare Trends 2019’, revealing pervasive consumer uncertainty in UK

Mindshare launched its 5th annual Mindshare Trends Report, which identifies the most pertinent trends for brands in 2019 across tech, culture and media. The report also uncovered the overarching theme of a public searching for control and information, against a backdrop of economic and political uncertainty in the UK market.  The report draws on extensive consumer research, […]

Christmas ads make us happier and generate better potential long-term growth, says System1 Research

Christmas ads make us happier and generate better potential long-term growth, says System1 Research

A new study by System1 Research has found that Christmas ads generate more opportunities for potential long-term brand growth, than non-Christmas related advertising. The study analysed over 220 new ads aired on UK TV during November across multiple major consumer sectors including tech, financial services, food and drink, and automotive. It found that ads mentioning […]

Half of businesses in the UK don’t have a marketing attribution model, according to Marketing Signals

Half of businesses in the UK don’t have a marketing attribution model, according to Marketing Signals

Marketing Attribution is an essential part of any business, but new research has revealed that many leaders are not employing a marketing attribution model within their business. A survey of 1,021 UK workers carried out by leading digital marketing agency, Marketing Signals, revealed that almost half (46%) of business leaders said they don’t have a […]

Ad budgets won’t grow as much as expected in 2019, according to GroupM’s Ad Forecast

Ad budgets won’t grow as much as expected in 2019, according to GroupM’s Ad Forecast

GroupM, WPP’s media investment group, updated its 2018 and 2019 ad investment forecasts and slightly downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted. (Recent US dollar appreciation versus just about every […]

Personal and targeted communication is driving ad growth, according to Zenith

Personal and targeted communication is driving ad growth, according to Zenith

Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published December 3. With advertisers now able to use these channels to target with pinpoint accuracy and serve personalised messages, they are increasing both the efficiency and effectiveness of […]

Travel brands in trust crisis thanks to fickle holidaymakers, according to Great State

Travel brands in trust crisis thanks to fickle holidaymakers, according to Great State

Over half (52%) of UK holidaymakers do not consistently book with the same providers according to new research from brand technology agency, Great State.  In total over 1000 UK consumers were surveyed, to explore their attitudes and behaviours in relation to leisure travel and travel brands. The research was commissioned to uncover how the UK’s […]

Isobar launches ‘Augmented Humanity’, their trends report for 2019

Isobar launches ‘Augmented Humanity’, their trends report for 2019

Isobar, a leading global digital agency, released ‘Augmented Humanity: Isobar Trends Report 2019‘, an exploration of five digital trends for 2019. The report explores the extent to which humanity will work in harmony with technology to expand and enrich life in 2019. Written by the innovation and strategy experts across Isobar’s 85 offices in 45 […]

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