Charity love is pivotal to donations, recommendations, trust, understanding
Britain’s most loved charities have been revealed in new research by intelligence business, Savanta. Macmillan Cancer Support, Cancer Research UK and Dog’s Trust take the top three spots in the BrandVue Most Loved Charities Report, which draws on 60,000 interviews annually. The report also shows the clear benefits of charities creating a positive emotional connection with the public, […]
BETC releases its 2019 sustainable development report, citing new projects that confirm that responsible practice continues to be a significant part of BETC’s culture and business model. BETC is a CSR pioneer. Since 2008, it has been a signatory to the United Nations Global Compact (Advanced level). This framework structures BETC’s approach to social responsibility […]
As we welcome in the 2020s, experts from global digital partner and training provider Jellyfish share their predictions for what the next ten years hold for the digital marketing industry. More integration between social and search According to Social Media Trainer Kineta Kelsall, the rise of social media-style search initiatives like Google Discover – which serves you […]
Performics UK have commissioned a bespoke piece of research into how consumer shopping is changing during the Christmas period. In particular it compares shopping habits during black Friday vs. typical online shopping.
The study found that in certain categories such as Luxury and Beauty, consumers are spending 100%+ more than they would spend outside Black Friday. The research also found that adverts and editorial play a greater role during Black Friday than any other time of the year. Black Friday was also found to have a higher association with shopping behaviours such as Christmas shopping, upgrading tech and shopping premium brands.
Key insights Black Friday. The Shopping Holiday of Temptation. During a typical digital shopping journey consumers are purchasing because of need. However during Black Friday, this flips dramatically towards purchasing because of temptation (3% to 11%) and inspiration (13% to 18%), This stems from a need to purchase Christmas gifts, however appears to overspill into […]
Marketing Leaders Must Stay Alert of These Trends That Are Shaping Consumer Culture in 2020
Too late to shop green, rise of the rewatch, morphing money and algorithm hacking are the top consumer trends that will have the largest impact on marketing leaders and their organizations in 2020, according to Gartner’s Consumer Top Trends, 2020. “In 2020, we will see an overarching theme of consumers reconsidering consumerism — the constant acquiring […]
Fjord Trends 2020 highlights seven emerging trends expected to shape the business of experience
Following an unprecedented streak of fast-paced growth and profitability, businesses are beginning to feel the need for deep soul searching. As a new decade approaches, they must look inwards for a total re-examination of their purpose and place in the world, says a new report by Accenture (NYSE: ACN). Now in its 13th year, Fjord Trends 2020 takes its annual […]
Data from over 120 large enterprises and 287,000 employees has revealed rising corporate investment in employee wellbeing in response to growing workplace stress among younger employees
UK investment in employee rewards schemes is soaring, with UK firms doubling their average spend on employee rewards over the past three years
Spending on travel incentives has soared by 22% and 56% of UK business travel now includes nature-based activities such as gorilla treks
Top 5 corporate Christmas getaways now include white turf horse racing and husky sledging
A new report by workforce performance giant CR Worldwide(CR), drawing on data from 287,000 employees at over 120 large enterprises, has revealed that rising workplace stress among younger workers has seen UK business investment in ‘nature breaks’ doubling in 12 months with over half of UK business trips now including nature or activity elements from shark diving to […]
OVER 20 MILLION BRITS FEEL OUT OF CONTROL IN THEIR HOME LIFE
Brits craving control: nine in ten seek order and structure in their home (88%), believing it makes it a happier place to be (85%)
Rise of the ‘Connected Home Controller’ as two in five (40%) now use technology to control their home
Yet nearly two-fifths (39%) have felt “out of control” of their home and three quarters (77%) would love a helping hand
Hive is offering out-of-control Brits the chance to get their homes in order with help from self-confessed control freak and rugby legend - Chris Robshaw
New research from smart home specialists, Hive, reveals we’re a nation of house-proud “control freaks” who want to control every aspect of our home lives (88%). With today’s hectic lifestyles, being a “control freak” has lost all negative connotations, with 78% of Brits thinking this is a positive personality trait. We believe having order in […]
New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage
Data-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data. The survey, which included input from 500 marketing directors in the […]
Liberty Games has analysed the average salaries of 50 of the most common jobs in the creative industry in the UK - but how does your pay compare?
From video games designers to drama teachers, there are a variety of jobs within the creative sector that require a range of different skills and talents. But which creative jobs pay the most? Liberty Games have analysed the average salaries of 50 of the most common jobs in the creative industry. You can view the full creative […]
