Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research study from Prezi, the presentation platform that helps people connect more powerfully with their audiences and customers. The 2018 State of Attention Report, which measured the effectiveness of content and presentations and how they resonate with business […]
AAR, the management consultancy that helps brands establish and manage marketing partnerships, has today announced the launch of a first-of-its-kind innovation practice, as it also unveils the findings of a landmark study into the corporate innovation landscape. AAR is launching the new practice in response to the growing imperative for businesses to create a culture […]
Following months of research, global socially-led creative agency We Are Social has launched ‘Braving the Backlash’ – a new report which aims to offer practical advice on how brands can approach sensitive issues in their marketing, and properly manage hate speech and negativity online. Hate on social media is a growing issue, and when the […]
How do we really feel about the infamous British weather? A new analysis of how we used emojis in social media during the recent heatwave busts the myths and also shines a light on key differences in how men and women convey emotions on social channels. Overall, the most used emojis to describe the heatwave, […]
Global brands may have spent billions over recent years putting customer love into the DNA of their advertising strategies, but for the majority of today’s consumers, brand loyalty is firmly a thing of the past. New independent research launched on August 22, The Truth Report 2018: The trouble with Real People, conducted by strategic marketing […]
Research suggests the advertising and media industries are perpetuating harmful stereotypes because they’re too focused on people living in London. Nearly half (48%) of those living outside London think the advertising/media industry simply doesn’t understand them, while 57% say the industry is too London-centric. In addition, more than half (56%) of non-Londoners feel that ad […]
Influencer marketing company Buzzoole released the results of research on the use of #ad and #sponsored on Instagram in the first half of 2018. The influencer marketing brandtech company was able to measure the growth of Influencer Marketing campaigns run across social media and found that overall, Instagram posts tagged with the hashtags #ad and #sponsored […]
A new report by influencer marketing platform, ZINE, calculates that brands are squandering $2.02 billion annually by paying top flight celebrities to promote their products with limited results. Influencer marketing is currently valued at $5billion globally with 54 per cent being spent on A-list celebrities. However, the new study found that only 25 per cent […]
A new report by the UK’s first solely remote working marketing consultancy, Thread, reveals that working from home contributes £18.5 billion to the UK economy each year. This is expected to soar to £74 billion by 2020 when it is estimated that half of the UK workforce will work remotely. The study found that working from home […]
Dentsu Aegis Network published its first annual CMO Survey highlighting the key challenges of 1,000 Chief Marketing Officers across 10 top global markets. The survey dives into a variety of issues facing marketers such as difficulties connecting with consumers, the dynamics of working with agencies, data regulation fears and new barriers for growth. Despite these […]