Ebiquity analysis reveals $45bn in global profit up for grabs for brands that optimise their advertising budgets

Ebiquity analysis reveals $45bn in global profit up for grabs for brands that optimise their advertising budgets

Ebiquity has released a piece of research showing that better allocation of marketing spend could result in approximately $45bn more profit globally for brands each year. The research compares spending against allocation data to reveal insights into how marketers could be distributing their advertising budgets more optimally to generate growth in bottom-line profitability. This identifies […]

Mobile share of advertising market to exceed 30% in 2020, according to Zenith

Mobile share of advertising market to exceed 30% in 2020, according to Zenith

Mobile advertising will account for 30.5% of global advertising expenditure in 2020, up from 19.2% in 2017, according to Zenith’s Advertising Expenditure Forecasts, published on June 18. Expenditure on mobile advertising will total US$187bn in 2020, more than twice the US$88bn spent on desktop advertising, and just US$5bn behind the US$192bn spent on television advertising. At […]

WONDER London’s survey demystifies real-world brand representation

WONDER London’s survey demystifies real-world brand representation

Independent events specialist WONDER London announced the results of a bespoke survey into marketers understanding of real-world brand representation and realising brand values in the physical world of events. The research, conducted in partnership with polling company Censuswide, saw 250 UK-based, senior level brand marketers’ questioned extensively on everything from their understanding of what the […]

Reuters named leading International Digital Media Brand in Europe by Ipsos

Reuters named leading International Digital Media Brand in Europe by Ipsos

Reuters is the most popular international digital media brand in Europe, according to new research published by Ipsos. The Ipsos Affluent Europe 2018 shows that Reuters now has the largest weekly and monthly digital reach of all 47 international media brands surveyed. The research – which measures reach amongst affluent audiences and decision makers across […]

Sellers & buyers need to revisit assumptions on value of OOH sites, according to Huq

Sellers & buyers need to revisit assumptions on value of OOH sites, according to Huq

Research unveiled has shown that the most effective out-of-home (OOH) advertising spots often aren’t found in the most obvious locations. Media owners are undervaluing their inventory when it’s mapped against particular verticals. Similarly, media buyers could be opting for premium sites when their investment would deliver significantly better results at spots unlikely even to be […]

Kagool release whitepaper for the automotive sector: How digital dealerships overtake the competition

Kagool release whitepaper for the automotive sector: How digital dealerships overtake the competition

Automotive Marketing: How digital dealerships overtake the competition is the newly released whitepaper from digital marketing agency, Kagool. The paper offers a step-by-step guide to some of the current digital challenges the car dealership industry is facing. Like many industries, automotive is seeing the change in consumer behaviour. Those that choose to embrace the shift […]

SDL research confirms millennials want access to technical content before purchasing

SDL research confirms millennials want access to technical content before purchasing

SDL, a leader in global content management, translation and digital experience, launches a report looking at the way millennials want to engage with brands, and the value they place on instant access to technical product-related content throughout the customer buying experience. The SDL report, ‘Making Your Content Connect with the Next Generation,’ found that 41% […]

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