Mindshare UK reveals key trends for retail brands

Mindshare UK reveals key trends for retail brands

Mindshare UK, part of WPP, unveiled its research report, The Future of Retail CX (Customer Experience). The Mindshare Futures report identifies five key trends for the retail industry, focusing on mobile, voice, physical stores, branding and data. A key conclusion is that the store offering will become a real point of differentiation from competitors in […]

Consumer response to the iPhone launch remains underwhelming according to Future Thinking

Consumer response to the iPhone launch remains underwhelming according to Future Thinking

New research from Future Thinking has found that the consumer response to the iPhone launch remains underwhelming amid a growing backlash against smartphone evolution. 20% of British consumers said: “I don’t want a smartphone – I just want a phone that makes calls.” Only 5% said they planned to upgrade to an iPhone soon after […]

TV is still relevant for digital natives, says the study by Mediaplus Strategic Insights

TV is still relevant for digital natives, says the study by Mediaplus Strategic Insights

In a baseline study of attitudes to moving image entertainment among digital natives, Mediaplus Strategic Insights surveyed the role played by linear TV in comparison with Subscription Video-on-Demand (SVoD) services and illegal streaming portals. The digital natives are an especially important target group in this respect: on one hand, they are intensive media users, while […]

Mayor of London launches new vision for tourism in the capital

Mayor of London launches new vision for tourism in the capital

The Mayor of London and visitlondon.com launched a bold new vision to accelerate the British capital’s status as a world-class tourist destination. Tourism numbers in London are set to rise sharply, with more than 40 million people expected to visit the city by 2025, an increase of 30 per cent on the 31.2 million visitors who […]

Deutsche Telekom launches revolutionary VR game that aids dementia research

Deutsche Telekom launches revolutionary VR game that aids dementia research

Following the astounding success of the mobile game Sea Hero Quest, launched in 2016, Deutsche Telekom and Saatchi & Saatchi London launches the world’s first consumer focused Virtual Reality (VR) game where anyone can help scientists fight dementia through gameplay. Sea Hero Quest VR aims to harness the power of VR gameplay to aid dementia […]

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