New Top 50 brand list for u30s by ZAK, reveals 7 out of top 10 brands are tech propositions

New Top 50 brand list for u30s by ZAK, reveals 7 out of top 10 brands are tech propositions

What are the favourite brands of under 30s audiences? Not what you’d expect… Much is said about how this audience are obsessed with social media. They carefully curate their personal brands, meticulously retouching their selfies and wearing the right gear at all times. It’d be easy to consider this audience as preening, as being totally […]

The Truth Report 2018 shows TV essential in securing customer loyalty for retailers

The Truth Report 2018 shows TV essential in securing customer loyalty for retailers

The old adage that Christmas brings ‘goodwill to all men’ may chime more than jingle bells with UK retailers as new research reveals television advertising has been voted by UK consumers as the most persuasive medium for encouraging greater brand love and loyalty, above channels including social media, radio, newspapers and Google ads. With the […]

Phrasee calls on marketing industry to end reliance on fear, uncertainty and doubt to sell

Phrasee calls on marketing industry to end reliance on fear, uncertainty and doubt to sell

Phrasee’s CEO, Parry Malm, will today call on the marketing industry to move away from using fear and anxiety based marketing messaging in a speech at the Festival of Marketing in London. Phrasee specialises in marketing technology that uses artificial intelligence (AI) to generate optimised marketing copy. It is stepping up its campaign to improve […]

Sense launches guide to measuring the effectiveness of experiential marketing campaigns

Sense launches guide to measuring the effectiveness of experiential marketing campaigns

Award-winning global brand experience agency Sense has launched an updated guide to experiential measurement called Real World Impact, 10 years on from the release of its original one in 2008. Many brands and agencies still struggle to measure experiential. Sense’s book outlines how experiential marketing CAN be successfully measured and it shares learnings and updated […]

Failure to meet consumer expectations costing individual brands up to $1.08bn globally reveals new study

Failure to meet consumer expectations costing individual brands up to $1.08bn globally reveals new study

Global marketing strategy and transformation business CLEAR part of the M&C Saatchi Network, announced the findings of the inaugural ‘Experience Gap’ study. Based on an online survey of more than 34,000 people across the US, UK, Germany and China, the report ranks 225 brands across 8 categories, based on how well they align advertising and […]

FutureBrand Index 2018: World’s 100 largest brands ranked according to their futureproof factor

FutureBrand Index 2018: World’s 100 largest brands ranked according to their futureproof factor

Corporate brands that combine a clear sense of purpose with the ability to deliver a complete brand experience are best placed to thrive in the future, according to the 2018 FutureBrand Index – the major perception study of the world’s biggest companies. The Index, published on October 9, re-orders PwC’s Global Top 100 – the […]

Interbrand releases 2018 Best Global Brands Report

Interbrand releases 2018 Best Global Brands Report

Interbrand has announced Apple, Google, and Amazon are the three most valuable brands in its 2018 Best Global Brands report, with luxury and retail as the two dominant sectors. Now in its 19th year, the report’s 2018 theme is Activating Brave, and examines the role that brand strength plays in the bold transformation of the […]

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