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Saxon promoted to head of research at MEC

Saxon promoted to head of research at MEC

MEC, a leading media agency, has promoted Kathryn Saxon to the newly created role of head of research, David Fletcher, MEC’s Chief Data Officer announced today. The appointment reflects the increasing need from clients for insights that help make direct strategies relevant for a world of ever increasing complexity. Saxon, previously MEC’s Research Group Consultant […]

Brands need to nurture post-purchase offering to capitalise on customer relationships

Brands need to nurture post-purchase offering to capitalise on customer relationships

New research finds that consumers value long-term relationships with brands, and suggests that to maintain this engagement, brands must look further ahead with their marketing efforts. The study was commissioned by OLIVER, the in-house agency specialists, asking 1,000 UK consumers about their relationships with brands and the emotions roused by brands at different stages in […]

OLIVER release report analysing client/agency relationship

OLIVER release report analysing client/agency relationship

In-house agency specialists OLIVER have released an infographic examining the client/agency relationship. The graphic, which is based on a range of studies, lifts the lid on the agency/client model and how this is adapting. It covers areas such as: Marketers concerns at the speed of change e.g. 76% think marketing has changed more in the past two […]

Why Leicester City is not the only winner in its Premier League success

Why Leicester City is not the only winner in its Premier League success

With Leicester City snagging the Premier League trophy, there will undoubtedly be a short-term increase in revenue for the club. Estimates by sports data and marketing firm Repucom show that Leicester City are set for a potential £150m boost for winning the Premier League title, consisting of Premier League prize money, Champions League participation cash […]

Telegraph Hill creates list of the UK’s most influential foodies

Telegraph Hill creates list of the UK’s most influential foodies

New research from advertising agency Telegraph Hill highlights that celebrity chefs and restaurateurs don’t have it all their own way in the list of most influential UK foodies. Those appearing in the full top 50 list are ranked by the level of influence they have on changing the nation’s tastes and eating habits or starting […]

New research reveals working parents are severely undervalued in adland

New research reveals working parents are severely undervalued in adland

Research unveiled by NABS (National Advertising Benevolent Society) has revealed the continuing challenges faced by working parents in the advertising and media industry: 60% of parents know someone who has left their role because of pressures that come with being a working parent – up from 57% two years ago – while a third (32%) […]

Native advertising trends: Mobile-only triples in size and programmatic hits the ground running

Native advertising trends: Mobile-only triples in size and programmatic hits the ground running

New research has shown the immediate impact of the OpenRTB 2.3 programmatic standard on the native advertising market. During 2015 around one in six native campaigns (15%) were already being run programmatically. The study carried out by native advertising platform Adyoulike, analysing 1.3 billion in-feed native ads run in the UK throughout 2015, is the […]

Can Bitcoin Infiltrate the Brand Space? Employees Think So

Can Bitcoin Infiltrate the Brand Space? Employees Think So

It may have had somewhat of a slow start, but a fifth of UK employees believe that their organisations will be accepting Bitcoin and other similar digital currencies as payment by 2020. Meanwhile a third of employees believe that their companies should be equipped with a 3D printer by 2020 and improving customer experiences by […]

Campaigns featuring out of home activity see 13% higher purchase intent

Campaigns featuring out of home activity see 13% higher purchase intent

Out of home (OOH) work’s inclusion in marketing campaigns has been found to considerably bolster the public’s purchase intent, according to a five year study from Posterscope and Dentsu Aegis Network. Analysing over 50 individual client campaigns, testing more than 1,500 creative executions and surveying over 20,000 respondents, the Integrated Communications Evaluation (ICE) study found […]

TV, Internet and Health Plan Providers Rank Worst for Customer Service

TV, Internet and Health Plan Providers Rank Worst for Customer Service

It’s probably not shocking to hear that US shoppers said they have a more positive experience buying a new item than they do interacting with customer service across industries. But when looking at particular verticals, health plan providers have their work cut out for them in both of these interactions, according to research. Temkin Group, […]

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