Mind The Knowledge Gap: Retailers Miss Out On £15bn Per Year Due To Poor Advice Instore
Mind The Knowledge Gap: Retailers miss out on £15bn per year due to poor advice instore
THE RISE OF KIDULT HOMEMAKERS: GEN Z Are Making ‘LIFELONG’ Brand Associations As They Move Out Of Mum And Dads House
THE RISE OF KIDULT HOMEMAKERS: GEN Z Are Making ‘LIFELONG’ Brand Associations As They Move Out Of Mum And Dads House
Channel Factory Launches The Conscious Project to Address Inherent Bias in advertising and to Create a Better Video Ecosystem
Channel Factory Launches The Conscious Project to Address Inherent Bias in advertising and to Create a Better Video Ecosystem
New Research Reveals Stark Gap in Diverse and Inclusive Language Targeting on YouTube
Findings Reinforce Growing Need for Marketers to Prioritise Cultural Diversity and Language Inclusion with Advertising on Content-Heavy Platforms like YouTube
New Research Reveals Stark Gap in Diverse and Inclusive Language Targeting on YouTube
Dentsu survey signals Marketer shift to creative & centralised solutions
85% of Marketers to transform their business with 60% streamlining marketing plans and 50% investing in content management platforms Dentsu’s creative teams have published 2021: The Year of Brand Consistency, Efficiency and Agility Survey of 200 Global marketers discovers that Marketers are taking action in the wake of COVID Marketers ask for platforms that can […]
Pet Pampering Picks Up Pace Among Locked Down Brits – New Research
Pet Pampering Picks Up Pace Among Locked Down Brits – New Research
Survey shows increased focus on ‘Social Good’ amongst brands after the pandemic
80% of advertisers are committed to an ESG strategy or UN Sustainable Development Goals
Survey shows increased focus on ‘Social Good’ amongst brands after the pandemic
B2B Marketing Investment Expected To Increase In 2021
82% considered B2B digital marketing as a new business driver 65% of marketers plan to increase their B2B digital marketing spend 62% plan to refresh their B2B marketing strategy this year
Creative technology studio Appetite Creative Solutions, today released results from its first ever B2B Marketing Survey. With 82% of respondents viewing B2B marketing as a vital driving force for new business. Despite Covid-19, uncertainty over two thirds (65%) of marketers are looking to increase their digital marketing spend in 2021. Over two thirds (68%) of […]
Removing the Language Barrier to Encourage Inclusivity
Rob Blake, UK MD at Channel Factory
2020 was a year of reckoning for many reasons, including an incredible focus on hearing all voices and ensuring that we live in a more equal world. Recent years have seen a tremendous, and apt focus on diversity and inclusion, and it’s a topic well-versed in adland. However, research by ISBA suggested that 68% of […]
72% of people in the UK think all adverts should be subtitled
Younger people more likely to use and engage with subtitled ads
72% of adults in the UK think companies and organisations should subtitle all their adverts, according to new consumer research. The research was commissioned by subtitling company SubText Digital, which launches today 18 March. It looked at how people of all age groups use subtitles and highlighted a variety of reasons why people choose subtitling. […]