Preoday provides white-label ordering technology platform to 7Bone

Preoday provides white-label ordering technology platform to 7Bone

7Bone Burger Co, the American-style restaurant that encourages guests to ‘Talk Dirty with Us’ has launched its own click and collect online ordering platform with the support of Preoday. Roll-out of the new platform is initially planned at the restaurant’s Reading branch and customers can order online through the company’s website. Following a successful introduction the team will have the […]

Alibaba’s Alipay pilots facial recognition payment technology at KFC in China

Alibaba’s Alipay pilots facial recognition payment technology at KFC in China

China has become the first nation to embrace facial recognition technology to authorise digital payments following an innovative play by Alibaba to ease queues in local KFC restaurants. The so-called ‘smile to pay’ service has been introduced in the city of Huangzhou as part of a trial with the chicken chain to boost the customer […]

Capgemini and Publicis.Sapient to develop McDonald’s digital technologies as strategic providers

Capgemini and Publicis.Sapient to develop McDonald’s digital technologies as strategic providers

Capgemini, a global leader in consulting and technology services, today announced that it has signed a multi-year IT strategic provider agreement with McDonald’s Corporation. With support from Publicis.Sapient, another global leader in consulting services, Capgemini will be McDonald’s global IT strategic provider for restaurant and digital capabilities. “McDonald’s has launched an assertive strategy to transform […]

McDonald’s picks Leo Burnett London to handle global sports sponsorship activity

McDonald’s picks Leo Burnett London to handle global sports sponsorship activity

McDonald’s has appointed Leo Burnett London to amplify its sponsorship of the FIFA World Cup across global markets. The agency, which works on McDonald’s UK business, won the business following a pitch process that involved McDonald’s other roster agencies. It follows the agency’s global ‘McDelivery’ win, which will see the Leo Burnett London support the […]

Zizzi Takes An ‘Interactive Play’ Approach To Consumer Engagement

Zizzi Takes An ‘Interactive Play’ Approach To Consumer Engagement

Zizzi, the Italian restaurant chain, is leading innovation in marketing by delivering an interactive consumer experience incorporating gameplay and rewards to both engage existing customers and also attract new restaurant goers. Having recently signed a long term contract with 3radical – whose Voco software platform delivers relevant, rich, multi-channel experiences to consumers for brands such […]

London’s Ambience Restaurant Named UK’s Top Takeaway 2016

London’s Ambience Restaurant Named UK’s Top Takeaway 2016

Online food ordering platform HungryHouse has announced the ten best takeaway restaurants in Britain. London’s Ambience, a homely and family-run restaurant serving mouthwatering Turkish style kebabs in trendy Wimbledon, has bagged the coveted top spot, including a national TV campaign. Winning restaurant Ambience, run by Tanser Ozdemir, managed to beat off stiff competition to come […]

Stampede launches at Lakeside Food Court with digital displays and animation by Kaleidovision

Stampede launches at Lakeside Food Court with digital displays and animation by Kaleidovision

Digital screens created by Kaleidovision, the specialist digital and music consultancy, have helped a new fast food restaurant launch successfully this month in a competitive market place at Lakeside Shopping Centre in Essex. The screens show a series of stunning photos of the food on offer, plus animation layered on top to create a sense […]

Papa John’s Tap Rakuten Marketing to Drive Digital Sales in Yorkshire

Papa John’s Tap Rakuten Marketing to Drive Digital Sales in Yorkshire

Papa John’s, the third largest pizza delivery company in the world, is working with digital marketing company, Rakuten Marketing to drive digital sales through location targeting and raise awareness of a York store opening – its first in Yorkshire. Papa John’s is using Rakuten Marketing’s targeting technology to pinpoint their core audience within a three […]