Loco unveils social media video content for Byron Hamburgers and Bulleit Bourbon

Loco unveils social media video content for Byron Hamburgers and Bulleit Bourbon

 How did  Loco top the burger & beer videos made for Byron Hamburgers’ 10th Birthday? With a burger and bourbon video created to mark the collaboration between Byron Hamburgers and Bulleit Bourbon. Under the creative direction of Danny Coster, loveurope and partners’ film and post division, Loco teamed up with Byron’s social media and PR agency, Splendid […]

Snickers and AMV BBDO Create Restaurant Experience for Forgetful Valentine’s Day Lovers

Snickers and AMV BBDO Create Restaurant Experience for Forgetful Valentine’s Day Lovers

Following on from the success of 2017’s ‘You’re Forgetful When You’re Hungry’ Valentine’s Day campaign, Snickers and AMV BBDO have created another exciting experiential stunt for forgetful couples. Going one step further this time, Snickers came to the rescue of those who had forgotten to reserve a table for their loved one that evening. With […]

Nando’s and M&C Saatchi Abel are on a Mission to Put Autocorrect in its Place

Nando’s and M&C Saatchi Abel are on a Mission to Put Autocorrect in its Place

 In their quest to highlight typically South African challenges, Nando’s, together with its advertising agency M&C Saatchi Abel, have launched #rightmyname in continued effort to contribute to the broader dialogue of South Africa. “At Nando’s, we’ve always loved celebrating South Africa’s diversity. So when we noticed that after more than 30 years, spellcheck still […]

Burger King France Offers a Restaurant to its Biggest Fan

Burger King France Offers a Restaurant to its Biggest Fan

 Burger King France decided to surprise their biggest Facebook fan for Christmas, by offering him the biggest gift ever. Sullyvan K. is a Burger King Bordeaux Mérignac customer, who has posted the most comments on Burger King France’s Facebook page. He has written 637 comments so far. To thank him, the brand – along with […]

Preoday provides white-label ordering technology platform to 7Bone

Preoday provides white-label ordering technology platform to 7Bone

7Bone Burger Co, the American-style restaurant that encourages guests to ‘Talk Dirty with Us’ has launched its own click and collect online ordering platform with the support of Preoday. Roll-out of the new platform is initially planned at the restaurant’s Reading branch and customers can order online through the company’s website. Following a successful introduction the team will have the […]

Alibaba’s Alipay pilots facial recognition payment technology at KFC in China

Alibaba’s Alipay pilots facial recognition payment technology at KFC in China

China has become the first nation to embrace facial recognition technology to authorise digital payments following an innovative play by Alibaba to ease queues in local KFC restaurants. The so-called ‘smile to pay’ service has been introduced in the city of Huangzhou as part of a trial with the chicken chain to boost the customer […]

Capgemini and Publicis.Sapient to develop McDonald’s digital technologies as strategic providers

Capgemini and Publicis.Sapient to develop McDonald’s digital technologies as strategic providers

Capgemini, a global leader in consulting and technology services, today announced that it has signed a multi-year IT strategic provider agreement with McDonald’s Corporation. With support from Publicis.Sapient, another global leader in consulting services, Capgemini will be McDonald’s global IT strategic provider for restaurant and digital capabilities. “McDonald’s has launched an assertive strategy to transform […]

McDonald’s picks Leo Burnett London to handle global sports sponsorship activity

McDonald’s picks Leo Burnett London to handle global sports sponsorship activity

McDonald’s has appointed Leo Burnett London to amplify its sponsorship of the FIFA World Cup across global markets. The agency, which works on McDonald’s UK business, won the business following a pitch process that involved McDonald’s other roster agencies. It follows the agency’s global ‘McDelivery’ win, which will see the Leo Burnett London support the […]