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M&S launches ‘The Art of Summer’ campaign for its summer 2016 fashion collection

M&S launches ‘The Art of Summer’ campaign for its summer 2016 fashion collection

M&S has launched a new campaign for its summer 2016 collection for women, men and children. “The Art of Summer” campaign, created by RKCR/Y&R, showcases M&S’s summer fashion, from trench coats to floral dresses, and highlights the brand’s unique quality and style. “The Art of Summer” campaign will run across TV, press, online, and on […]

Breast Cancer Now Celebrates 20th Anniversary of Fashion Targets Breast Cancer with Images by Mario Testino

Breast Cancer Now Celebrates 20th Anniversary of Fashion Targets Breast Cancer with Images by Mario Testino

Kate Moss and Naomi Campbell have been photographed by Mario Testino to celebrate the 20th anniversary of Fashion Targets Breast Cancer in the UK. Since the two supermodels helped to launch the iconic campaign in 1996, Fashion Targets Breast Cancer has raised over £14 million for Breast Cancer Now’s vital research. The stunning 2016 images […]

TV, Internet and Health Plan Providers Rank Worst for Customer Service

TV, Internet and Health Plan Providers Rank Worst for Customer Service

It’s probably not shocking to hear that US shoppers said they have a more positive experience buying a new item than they do interacting with customer service across industries. But when looking at particular verticals, health plan providers have their work cut out for them in both of these interactions, according to research. Temkin Group, […]

JWT & Tanizawa collaborate on ‘life-saving interior design’ for earthquake-prone Japan

JWT & Tanizawa collaborate on ‘life-saving interior design’ for earthquake-prone Japan

To get safety helmets out of the storage room and into arm’s reach, J. Walter Thompson Japan and Tanizawa Seisakusho, a market leader in helmet manufacturing in Japan, have launched the +MET Project to produce a new design-driven range that doubles up as attractive home accessories. Japan sits on the ‘Ring of Fire’ in the […]

Waitrose to open first cashless shop at Sky HQ

Waitrose to open first cashless shop at Sky HQ

Waitrose has opened its first cashless store, the first for a UK supermarket, in Sky’s head office. The grocer made the move following a consultation with staff at the media group to find out what they wanted from the store. Instead of traditional tills with a cash payment option, customers will only be able to […]

Google Accelerates Car Buying from Search with Automotive Ads

Google Accelerates Car Buying from Search with Automotive Ads

Google has launched ‘Model Automotive ads’, a mobile search ad format for auto manufacturers in the US. The ads will be served up to anyone who searches for the name of the model being advertised. The format aims to provide users with a showroom-like experience with a carousel of high-quality images of a car’s exterior […]

M&S launches ‘Adventures in which came first?’ campaign for Easter

M&S launches ‘Adventures in which came first?’ campaign for Easter

M&S has launched a new campaign for Easter showcasing its delicious range of chocolatey seasonal treats and innovative new Easter egg designs. The “Adventures in which came first” campaign, created by RKCR/Y&R, celebrates the chocolatey loveliness that is M&S at Easter, and plays on the age-old riddle – which came first the chicken or the […]

eMarketer Analyse How Social Media Influences Shopping Behaviour

eMarketer Analyse How Social Media Influences Shopping Behaviour

Digital buyers worldwide are turning to social networks for a variety of things, like reading reviews and staying on top of fashion trends. According to September 2015 research, these social media activities influence their shopping behaviour. PricewaterhouseCoopers (PWC) polled 22,618 digital buyers ages 18 and older. Respondents had shopped online at least once in the […]

UNIQLO Announces Global Flagship Store Relaunch Campaign, Alongside New Partnerships with the Tate Modern and NTS Radio

UNIQLO Announces Global Flagship Store Relaunch Campaign, Alongside New Partnerships with the Tate Modern and NTS Radio

UNIQLO unveiled its relaunch campaign for their flagship store as well as their ambition for the store to become a cultural hub on Oxford Street through partnerships with the Tate Modern and NTS Radio as well as a series of exclusive events. Fast Retailing’s Creative President, John Jay, said, “London is a very important market […]

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