More than half of retailers not ready for GDPR, according to Ecrebo

More than half of retailers not ready for GDPR, according to Ecrebo

According to the latest research commissioned by Ecrebo, the point of sale marketing specialist, 57% of retailers say they aren’t ready for GDPR, while 41% are ready for the compliance deadline. With personalisation playing such a key role in retail — 89% of retailers say they use data to personalise the customer experience — the […]

Simply Cook Debuts in Retail with a Vibrant New Brand Expression Created by B&B Studio and Path

Simply Cook Debuts in Retail with a Vibrant New Brand Expression Created by B&B Studio and Path

Subscription-based recipe kit service Simply Cook has unveiled a new range of in-store recipe kits with a unique design created in collaboration by B&B studio and Path. Launching in Sainsbury’s stores across the UK this month, the range of six kits delivers powerful flavours from around the world, with recipes including Goan Fish Curry and […]

DECIDE provided visual identity for P&G, Superdrug and Marie Curie’s #FeelSuper campaign

DECIDE provided visual identity for P&G, Superdrug and Marie Curie’s #FeelSuper campaign

In honour of a successful three-year partnership between Procter & Gamble brands, beauty retailer Superdrug and charitable organisation Marie Curie, creative marketing agency DECIDE developed the #FeelSuper campaign. DECIDE was tasked with assessing the current in-store environment in Superdrug and proposing a new visual identity that not only spotlights the key brand ambassadors, Frankie and Marvin, but also fits […]

Alexander Skarsgård is a Globetrotting Spy in Tumi’s Haute New Luggage Ad

Alexander Skarsgård is a Globetrotting Spy in Tumi’s Haute New Luggage Ad

 No James-Bond-style courier-spy is complete without his beautiful but rugged suitcase, says a new five minute ad from luggage maker Tumi. Alexander Skarsgård of True Blood and Big Little Lies fame plays a mysterious man of impeccable taste and considerable means in the moody fashion campaign from EP+Co. He embarks on a cloak-and-dagger mission […]

ebay Gets Tactical with Weather-Driven DOOH Spring Campaign in the UK

ebay Gets Tactical with Weather-Driven DOOH Spring Campaign in the UK

eBay brings colourful shopping inspiration to the streets in a UK-wide digital out of home (DOOH) drive designed to bring the online retailers vibrant product lines to life. Popular springtime pursuits and product lines are aligned to real-time weather conditions in a campaign that spans transit, retail and roadside environments and runs until the 8th […]

Dark Horses and Rock Hound launch Wiggle rebrand with ‘Get There’ campaign

Dark Horses and Rock Hound launch Wiggle rebrand with ‘Get There’ campaign

Creative agency Dark Horses and Content production agency Rock Hound bring to life new brand campaign for multi-sports retailer Wiggle. The campaign was developed by Creative Director Steve Munachen at Dark Horses, following a year of extensive research and customer consultation to reveal the insight that unites us all in sport. It’s that abstract feeling, […]

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