General Mills is launching new lines across both its Fibre One and Nature Valley portfolios, as it reveals its snacking division has grown +35.4% and household penetration has grown +12.1 percentage points to 25.3% – equating to the size of London. Cake Bars will be added to Fibre One’s guilt-free snacking range in two flavours: […]
One of Europe’s largest independent online beauty destination Beauty Bay has had a makeover, centred around a new powerful proposition of Break The Rules. And through the process they have thrown out the cosmetic marketing rulebook to develop a creative attitude that matches their brave challenger brand position. The brand’s striking new identity has now […]
French optician Acuitis is rolling out its new store concept to more than 40 stores in the UK, with design, in-store communication, digital marketing and out-of-home advertising all through retail agency Blackdog. The optician has trialled the concept at its Tottenham Court Road, Milton Keynes and Oxford sites and its success has triggered the need […]
Multichannel in-store and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers in-store and via its mobile app JD Sports. JD-X is a 24-hour music and entertainment service which officially launched at the weekend […]
Ideas led design agency Vault49 reveals a stunning and colourful graffiti mural within the latest Target store to open in New York, created and hand painted to celebrate the East Village community and its rich history, which includes a melting pot of punk rock music, anti-establishment movements and diverse cultures. Target asked Vault49 to design […]
My name is Sarah and I’m a Prime addict. Admit it: you are too. We’re all hooked on the sugar-rush thrill of one-click deliveries. And the cult of speed is about to get faster. With the upcoming launch of Air Prime, deliveries will land by drone just 30 minutes after you click. About time. I […]
American convenience store brand RaceTrac and R/GA Austin release a new campaign with five comedic spots to promote “Wintastic Rewards,” a brand new instant win game played via the brand’s app. Guests must simply download the RaceTrac Rewards app to their smartphone, make a qualifying in-store purchase and scan their phone at checkout for a […]
Over 79% of the UK’s Generation Z snack more than once a day, making it the largest age group for demanding immediate snacking food according to the latest research by leading brand, packaging and innovation specialist Sun Branding Solutions. Generation Z (people born from the mid-1990s to the early 2000s, a larger section of society […]
The latest film in DHL’s Power of Global Trade campaign from 180 Kingsday, tells the remarkable story of Thomann – the world’s largest music retailer – and the company’s ability to bring music to the world. Thomann, which is based in Treppendorf Germany, started out with one man selling instruments from his rucksack – and […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that Merkle Periscopix has been appointed as one of the first three accredited agency partners within the Google Shopping ecosystem, following a raft of changes. The announcement comes as Google Shopping opens up to Comparison Shopping Sites (CSS) in the European Economic Area and Switzerland, resulting […]