UK online retail sales were up +11% year-on-year (YoY) in July, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. This was the lowest July growth rate for the Index in four years (since July 2013), although it was building on a high growth rate recorded in July last year (when it […]
Independent creative agency, RPM, have created a pop-up tasting experience for client, Marks & Spencer as part of their ‘Spirit of Summer’ campaign. M&S have launched a new food range in the summer of 2017, which has been inspired by the Mediterranean. They have tracked down the very best regional dishes and ingredients from Sicily […]
Accenture has acquired marketing and sales capability consultancy Brand Learning, to help organizations drive sustained customer led growth by enhancing their marketing, sales, HR and leadership capabilities. The terms of the transaction were not disclosed. Brand Learning has a strong track record in helping more than 160 clients in over 60 countries across a broad […]
Tesco Ireland and creative agency, ROTHCO, launch the first commercial in part of a new three-year campaign that will form an ambitious new repositioning for Tesco Ireland. Following on from the successful Christmas campaign Here’s to the Hosts, Family Makes Us Better will put authentic family life at the heart of the Tesco business. The […]
Tesco, one of the world’s leading supermarkets, is launching a major test of its food Safety Bags that could lead to their introduction in stores around the world, following a push in China to help consumers eat pesticide-free fruit and vegetables. Tesco Safety Bags, introduced recently in China, are fruit and vegetable bags that use […]
Isobar announced the launch of a global Isobar Commerce practice. The commerce practice will deliver commerce experiences for clients through globally integrated platforms and solutions that are informed by local insight. This will bolster Isobar’s strategic capability to deliver commerce solutions through the Isobar Commerce practice and will include 1,000+ commerce specialists across Isobar’s network […]
New research from MarkMonitor, the world leader in enterprise brand protection, reveals counterfeit goods still pose a significant risk to consumers. More than one-quarter of respondents (27%) said they had unwittingly purchased non-genuine consumer goods online. This included every day items, such as make-up (32%), skincare (25%), supplements (22%) and, worryingly, medication (16%). Respondents found […]
SwiftReceipt, one of the fastest digital receipt validation service in the UK, launches with a promise to revolutionise the service for shoppers and brands alike. Backed by integrated service agency, Granby, bespoke technology validates customer redemptions in less than an hour – and as little as 15 minutes – delivering digital rewards (for example cinema codes) […]
In partnership with Saatchi & Saatchi NY, Walmart kicked off its back-to-school TV ad campaign with new ads featuring some of America’s favourite heroes, since Walmart has everything kids want and need to own the school year like a hero. Directed by Tool of North America’s Marc Forster, the ads are shot feature-film style and […]
Strellson, the Switzerland-based international fashion and lifestyle company, has added a “Strellson Like-Shop” to its online presence Structured in a similar way to the normal Strellson online shop, the Like Shop offers 10-15 different products from Strellson’s current Spring/Summer collection. However, what makes it different is that in the Like Shop payment is made in […]