Marketers project growth in sponsorship but are struggling to prove its effectiveness, according to MKTG

Marketers project growth in sponsorship but are struggling to prove its effectiveness, according to MKTG

Marketers and industry professionals are predicting growth in sponsorship revenues in 2018 as the market diversifies into new areas such eSports and e-gaming and attracts new investment, according to a report published by MKTG in association with Think! Sponsorship and the European Sponsorship Association. The report reveals an increasing confidence from sponsorship professionals that the […]

AI tech delivers millions in revenue for Virgin Holidays

AI tech delivers millions in revenue for Virgin Holidays

Virgin Holidays has released the result of AI marketing efforts and revealed a significant uplift in open rates from using AI-generated email subject lines. The results equated to several million pounds in revenue for the holiday giant. Over the past three years, Virgin Holidays has seen a sizeable increase in revenue equating to several million […]

Glassbox triples revenues leveraging its best in-class automatic insight solution for web and mobile app

Glassbox triples revenues leveraging its best in-class automatic insight solution for web and mobile app

Glassbox announced that it has tripled revenue year-over-year. With new customers spanning across the Financial Services, Telecommunications, Airlines and Travel industries, primarily among Fortune 500 companies, it’s become clear that Glassbox’s global expansion – which started only two years ago – is bearing fruits at a pace exceeding even its own expectations. “Enterprises must provide […]