Under Umbrella of Appointed Agencies: Serviceplan France & Babel & Madame Bovary Serviceplan France, Babel and Madame Bovary make up a triumvirate of agencies appointed by Sécurité Routière to conceive a striking new TV and radio campaign and communications strategy launching at the start of 2020. Sécurité Routière is revealing a new road safety […]
The traffic in Brazil is considered one of the most violent in the Americas, with Sao Paulo being the state with the highest number of road traffic deaths and drunk driving being the second largest cause of these deaths, according to recent data from the World Health Organisation (WHO). During popular festivals, the numbers grow […]
Auto Trader, the UK’s largest marketplace for new and used cars, will be giving away 20,000 items of free reflective outdoor jackets, back pack covers and dog-leads for consumers who want to be more visible during the winter months. As part of a campaign called #SwearToChange, Auto Trader wants recipients of the free merchandise to […]
The Department for Transport and 23red have launched the latest execution of the THINK! campaign, made in conjunction with production company Fully Focused, that aims to encourage young people to confront their friends about drink driving. THINK! is the UK government’s designated road safety campaign, established in 2000. This specific execution delivers on THINK!’s proposition […]
During the clash between Atletico Paranaense and Atlético Mineiro – two of the most important teams at the main football championship in Brazil, the Campeonato Brasileiro – goalkeeper Aderbar dos Santos Neto, aka Santos, surprised everyone with an attitude that nobody could expect. The athlete, dear to the crowd and the man responsible for […]
VCCP Spain today launched a new campaign “Maillot 45” for Génesis Seguros, one of the leading insurance groups in the world. “Maillot 45” is the first cycling jersey that warns drivers about the need to reduce their speed, cleverly using the same signal recognition system they have in their cars. Cyclists are considered the most […]
Y&R London has launched a new strategic direction and creative campaign for the Department for Transport’s THINK! drink drive activity which calls on mates to look after each other on a night out. The creative, breaking March 13, targets young men aged 17-24 with the line, “A Mate Doesn’t Let A Mate Drink Drive.” “Whilst […]