Health sector specialist ROAD has been appointed to advise ReLife, the aesthetic division of leading Italian pharmaceutical company, A Menarini, on the launch of its new Definesse range. The only players in the market offering practitioners a unique mix of advanced fillers, peels and unique J-stitch thread technology. ROAD is providing a synchronised PR and social media campaign supporting a targeted […]
PR and digital communications specialist, ROAD, has been appointed by speciality pharmaceutical company Theramex, to work on its osteoporosis therapy, Actonel GR. One in three women over 50 will experience an osteoporotic bone fracture. While early intervention with first-line bisphosphonate bone strengthening therapy will reduce the risk of fractures up to 50%, research shows a […]
Bang TV has partnered with JWT International to create Bridgestone’s European-wide DriveGuard campaign, showcasing the latest breakthrough in tyre technology. The campaign, directed by Brian Williams, demonstrates the DriveGuard tyre’s ability to perform for up to 50 miles after being punctured by placing it into a trio of hazardous situations, featuring a nail, glass, and […]
A normal high street roadside is blemished by a football-sized bulge that grows larger with every passing day, while people go about their everyday business seemingly oblivious to the alarming carbuncle – a visual metaphor that forms the basis of Cancer Research UK’s latest TV ad. The one-minute TV spot, made by creative agency Abbott […]
Google is rolling out its Art, Copy & Code campaign this summer. For those who don’t know what it is:Â Â Art, Copy & Code campaign is a series of projects to show how creativity and technology can work together, and Google will be partnering with the likes of Volkswagen, Burberry and adidas and their agencies. There […]