With new strategy and branding developed by JKR, and new brand platform developed by AMV BBDO, charity aims to reconnect with society and inspire a million kind acts for animals For more than two centuries, the RSPCA has been pushing boundaries and raising standards to help animals live fairer and better lives. Now, in a […]
Appointment follows competitive pitch run by AAR The Royal Society for the Prevention of Cruelty to Animals (RSPCA), the world’s largest animal welfare charity, has appointed AMV BBDO as its new creative agency of record. Founded in 1824, the RSPCA has been changing animals’ lives for nearly two centuries through its pioneering animal rescue work, […]
Experience, design and engineering company Dare has launched an interactive charity web app: ‘This is Scare’. It aims to raise awareness and prompt action for people to adopt black cats, who have a hard time being re-homed, particularly around Halloween. The site, which mimics a well-known dating app that rhymes with ‘Cinder’, urges users to […]
The UK’s leading animal welfare charity, RSPCA, launches its largest ever integrated brand campaign, “It Takes Us All To Careâ€, that highlights the work the charity does across the UK to help create a world that’s kinder to animals. Devised by creative agency Arthur London, produced by Royle Productions, and directed by Michelle Coomber, this […]