OMO launches a ground-breaking innovation in the world of in-store sampling: The OMO Tag

OMO launches a ground-breaking innovation in the world of in-store sampling: The OMO Tag

Detergent brands have been doing sampling in the same way for years, in Lebanon and across the world. To overcome the difficulty of grabbing people’s attention at traditional shopper marketing points and reinforce its “Dirt is Good” brand purpose, OMO Detergent – a Unilever product and an advocate of an active lifestyle for kids and […]

Green and Black’s Brings Decadence to the UK in New Experiential Campaign

Green and Black’s Brings Decadence to the UK in New Experiential Campaign

Behavioural communications agency HeyHuman is launching a UK-wide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’. The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will […]