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Man with worst Instagram account ever has pictures transformed by Samsung Galaxy S7

Man with worst Instagram account ever has pictures transformed by Samsung Galaxy S7

Samsung recently helped an Icelandic man widely known for having the worst Instagram account ever to take brilliant pictures, thanks to the camera on the Galaxy S7 smartphone. In a campaign created by Cheil Worldwide and launched last month, Samsung helped a fisherman from Iceland take the perfect picture after his attempts to show off […]

Samsung launches new campaign for Galaxy S7 and S7 Edge

Samsung launches new campaign for Galaxy S7 and S7 Edge

Samsung has launched a new campaign to introduce the new low light capabilities of the camera in its Galaxy S7 and S7 Edge mobile handsets. The 50 second global spot by Leo Burnett London entitled ‘Sister’, features a young girl who can’t get to sleep as she’s afraid of what lurks within the darkness of her […]

Hulu Launches Virtual Reality Application

Hulu Launches Virtual Reality Application

Hulu recently made a major virtual reality announcement. The Hulu Virtual Reality app is now available and ready for viewing on Samsung’s Gear VR powered by Oculus. The launch will include over 25, 360-degree films along with Hulu’s first ever originally produced short film, “The Big One,”  which was conceived through a partnership with Lionsgate. […]

VR continues to gain momentum as it dominates SxSW

VR continues to gain momentum as it dominates SxSW

Virtual Reality has been a hot topic recently, especially at South by Southwest. Why is it especially important now? It is starting to be available to the average person and this has the potential to change the world of marketing. VR dominated the recently concluded SxSW, as a top topic of discussion, an award winning feature, and a […]

Samsung’s Launching People initiative team with Leo Burnett Sydney to launch new brainBAND Project

Samsung’s Launching People initiative team with Leo Burnett Sydney to launch new brainBAND Project

Samsung Electronics Australia has announced the creation of the brainBAND Project, centered on the global initiative Launching People. Designed to push the boundaries of technology and facilitate research into concussion. The brainBAND Project is the work of Dr. Alan Pearce and Braden Wilson who were brought together for the project by Leo Burnett Sydney on […]

Cheil Hong Kong creates Samsung #BeTheirEyes — an idea that translates social photos into printed braille

Cheil Hong Kong creates Samsung #BeTheirEyes — an idea that translates social photos into printed braille

As part of its commitment to give back to the community, Samsung kicked off its ‘Make Hong Kong Better’ initiative in December 2015 by teaming up with Hong Kong Blind Union. Established in 1964, Hong Kong Blind Union is the city’s first self-help group organised and managed by people with visual impairment. It aims at […]

Cheil Worldwide & Samsung launch VR experience #BeFearless program to help people successfully conquer their deepest fears

Cheil Worldwide & Samsung launch VR experience #BeFearless program to help people successfully conquer their deepest fears

Cheil Worldwide and Samsung Electronics have set out to help people overcome deep-seated fears with technology. Samsung’s #BeFearless campaign seeks to empower young people to face their inner fears that can be a barrier in daily lives – whether it’s a fear of public speaking or heights – with the help of the immersive experience […]

Samsung straps William H. Macy into a Gear VR for Oscars ad

Samsung straps William H. Macy into a Gear VR for Oscars ad

Samsung is pushing its fledgling Gear VR headset in a big way after recruiting Hollywood star William H. Macy to sell its customised virtual reality headset for the Galaxy S7 and S7 Edge. The celebrity-studded commercial debuted during the first ad slot of the Oscars with 90 seconds of star plugs from the likes of […]

Samsung’s NYC Flagship Is More of an Interactive ‘Playground’ Than a Store

Samsung’s NYC Flagship Is More of an Interactive ‘Playground’ Than a Store

Samsung recently opened the doors to Samsung 837, the brand’s answer to the Apple Store. Located in New York’s Meatpacking District at 837 Washington St., the three-floor flagship isn’t so much a store—you can’t buy anything there—but a “marketing hub” for the brand. “[What] we’ve created is a playground where people can connect with Samsung […]

Samsung unveil Unpacked campaign ahead of Mobile World Congress

Samsung unveil Unpacked campaign ahead of Mobile World Congress

Samsung has unveiled its Unpacked campaign, created by agency 72andSunny, highlighting how Samsung and its users have progressed through great innovation over the years, as a prelude to the Samsung event at Mobile World Congress starting February 22. The video goes through a timeline of Samsung’s most notable innovations in technology, unpacking the brick phone down […]

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