Anomaly’s social-first campaign for Android showcases how the new Foldables support Gen Z in unfolding their talents

Anomaly’s social-first campaign for Android showcases how the new Foldables support Gen Z in unfolding their talents

“Open for more”: In the cross-brand campaign with Google Pixel and Samsung, creators illustrate the possibilities offered by the innovative Android smartphones by capturing their creative process with the new Foldables. Android has launched a social-first campaign centered around its Foldables, designed to appeal especially to younger users. And as authentically as possible: through the […]

Samsung celebrates the mighty power of the tiny semiconductor with a microscopic film

Samsung celebrates the mighty power of the tiny semiconductor with a microscopic film

Samsung Electronics together with BMB and Cheil Worldwide are celebrating semiconductors, the nanoscopic, unsung heroes of technological progress, with a new film that features specially built models so small they could only be captured using a scanning electron microscope. The brief was to bring to life the mighty power of the tiny semiconductor – which, […]

SAMSUNG ADS LAUNCHES ‘SPONSORED ROW’ – PLACING CONTENT OWNERS AHEAD IN THE BATTLE FOR ATTENTION

SAMSUNG ADS LAUNCHES ‘SPONSORED ROW’ – PLACING CONTENT OWNERS AHEAD IN THE BATTLE FOR ATTENTION

Samsung Ads’ new discovery solution delivers valuable opportunities for content owners challenged in today’s crowded TV landscape. Samsung Ads unveils a new discovery solution for content partners seeking to drive more audiences to their featured content on Samsung TVs. Located alongside viewers’ organic personalised recommendations and recently viewed content, the new ‘Sponsored Row’ spotlights advertisers’ […]

BARBIE SmartThings DreamHouse: Samsung announces partnership with Warner Bros. Pictures for the release of upcoming movie

BARBIE SmartThings DreamHouse: Samsung announces partnership with Warner Bros. Pictures for the release of upcoming movie

This summer Samsung will mark the release of the new Warner Bros. Pictures movie, BARBIE, with an exclusive 8K trailer and The BARBIE SmartThings DreamHouse on Samsung.com The release of BARBIE is set to be one of the biggest cultural moments of the year and today, Samsung Electronics Co, Ltd announces its partnership with Warner […]

Samsung and Cheil create ground-breaking AI app for people with autism that reduces stress-inducing sounds without cancelling all noise

Samsung and Cheil create ground-breaking AI app for people with autism that reduces stress-inducing sounds without cancelling all noise

Samsung Espana and Cheil Worldwide Spain have created a ground-breaking AI app for people with autism that autonomously turns down the volume on fear-triggering sounds they find disturbing without isolating them by cancelling out noise altogether. The app is the first ever smart noise-management app that works in real-time to enable people to manage individual […]

Wunderman Thompson retains Samsung’s European CRM business

Wunderman Thompson retains Samsung’s European CRM business

Samsung, the global technology company, has awarded its European CRM accounts to Wunderman Thompson UK. The integrated marketing agency has retained the CRM account through a competitive statutory review, helping Samsung to build a connected customer experience grounded in data. Wunderman Thompson has been Samsung’s agency of record across CRM since 2017 and will continue […]

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