MassiveMusic help Samsung launch their voice assistant Bixby across Galaxy devices in the US

MassiveMusic help Samsung launch their voice assistant Bixby across Galaxy devices in the US

International music agency MassiveMusic has worked in close collaboration with its voice sourcing and casting arm, MassiveVoices, to find the voice of Bixby, Samsung’s personal voice assistant. The voice assistant, which is now publicly available in the US, is an intelligent interface that creates a simpler, easier way to interact with Samsung devices and is […]

Samsung launches new campaign for Galaxy S7 and S7 Edge

Samsung launches new campaign for Galaxy S7 and S7 Edge

Samsung has launched a new campaign to introduce the new low light capabilities of the camera in its Galaxy S7 and S7 Edge mobile handsets. The 50 second global spot by Leo Burnett London entitled ‘Sister’, features a young girl who can’t get to sleep as she’s afraid of what lurks within the darkness of her […]

Hulu Launches Virtual Reality Application

Hulu Launches Virtual Reality Application

Hulu recently made a major virtual reality announcement. The Hulu Virtual Reality app is now available and ready for viewing on Samsung’s Gear VR powered by Oculus. The launch will include over 25, 360-degree films along with Hulu’s first ever originally produced short film, “The Big One,”  which was conceived through a partnership with Lionsgate. […]

Samsung’s Launching People initiative team with Leo Burnett Sydney to launch new brainBAND Project

Samsung’s Launching People initiative team with Leo Burnett Sydney to launch new brainBAND Project

Samsung Electronics Australia has announced the creation of the brainBAND Project, centered on the global initiative Launching People. Designed to push the boundaries of technology and facilitate research into concussion. The brainBAND Project is the work of Dr. Alan Pearce and Braden Wilson who were brought together for the project by Leo Burnett Sydney on […]

Cheil Hong Kong creates Samsung #BeTheirEyes — an idea that translates social photos into printed braille

Cheil Hong Kong creates Samsung #BeTheirEyes — an idea that translates social photos into printed braille

As part of its commitment to give back to the community, Samsung kicked off its ‘Make Hong Kong Better’ initiative in December 2015 by teaming up with Hong Kong Blind Union. Established in 1964, Hong Kong Blind Union is the city’s first self-help group organised and managed by people with visual impairment. It aims at […]

Cheil Worldwide & Samsung launch VR experience #BeFearless program to help people successfully conquer their deepest fears

Cheil Worldwide & Samsung launch VR experience #BeFearless program to help people successfully conquer their deepest fears

Cheil Worldwide and Samsung Electronics have set out to help people overcome deep-seated fears with technology. Samsung’s #BeFearless campaign seeks to empower young people to face their inner fears that can be a barrier in daily lives – whether it’s a fear of public speaking or heights – with the help of the immersive experience […]

Samsung straps William H. Macy into a Gear VR for Oscars ad

Samsung straps William H. Macy into a Gear VR for Oscars ad

Samsung is pushing its fledgling Gear VR headset in a big way after recruiting Hollywood star William H. Macy to sell its customised virtual reality headset for the Galaxy S7 and S7 Edge. The celebrity-studded commercial debuted during the first ad slot of the Oscars with 90 seconds of star plugs from the likes of […]

1 2 3 4