Interbrand releases 2018 Best Global Brands Report

Interbrand releases 2018 Best Global Brands Report

Interbrand has announced Apple, Google, and Amazon are the three most valuable brands in its 2018 Best Global Brands report, with luxury and retail as the two dominant sectors. Now in its 19th year, the report’s 2018 theme is Activating Brave, and examines the role that brand strength plays in the bold transformation of the […]

Samsung gives iconic sculptures a contemporary makeover in new OOH campaign

Samsung gives iconic sculptures a contemporary makeover in new OOH campaign

Two of the world’s most famous male statues have been spectacularly reimagined as modern domestic demigods for a bold new Samsung campaign. The figures, which are the focus of a bold, new COOH campaign feature near-identical versions of the original masterpieces bar a few unmissable, cheeky tweaks. Michelangelo’s David has been recreated wearing briefs, with […]

BBH’s Groundbreaking AR Family Guy Game Showcases Samsung Intelligent Home

BBH’s Groundbreaking AR Family Guy Game Showcases Samsung Intelligent Home

Leading global creative agency BBH has harnessed augmented reality (AR) and a Family Guy collaboration to provide Samsung with a highly innovative way to market its products. Doorways, which launched at Berlin’s IFA innovations show, is an interactive AR platform that allows the user to step into a different world and fully immerse themselves in […]

Leo Burnett Israel and Samsung present “The World Cup Wedding”

Leo Burnett Israel and Samsung present “The World Cup Wedding”

 The FIFA World Cup started out some 88 years ago and has since then been gluing millions of people all over the world to the screen every four years for weeks on end. The fans expectations, the global news coverage, the social betting, group watching and unending conversations surrounding the topic give the impression […]

Guns or Knives and Samsung Open Picture Perfect ‘Studio 9’ to Promote the Galaxy S9

Guns or Knives and Samsung Open Picture Perfect ‘Studio 9’ to Promote the Galaxy S9

Samsung open ‘Studio 9’, a spectacular, interactive art gallery to promote its latest model, the Galaxy S9. The exhibition, devised by agency Guns or Knives, provides the ideal environments in which to try the highly-anticipated new features that are built into the S9 model. With the S9, Samsung have created a phone that is able to […]

Cheil look to bring Dutch short track speed skaters closer to Olympic gold with the Samsung SmartSuit

Cheil look to bring Dutch short track speed skaters closer to Olympic gold with the Samsung SmartSuit

January 2018 marked the launch of the Samsung SmartSuit: an innovative ice skating suit with corresponding app. Based on a concept by creative agency Cheil Amsterdam and developed by Samsung Benelux the suit was exclusively designed for Dutch short track speed skaters Sjinkie Knegt and Suzanne Schulting. This technological innovation enables the brand to actively […]

Composer Michael Nyman scores soundtrack for new film focused solely on a 66 minute family wash

Composer Michael Nyman scores soundtrack for new film focused solely on a 66 minute family wash

One of Britain’s most innovative and celebrated composers has created a unique original score to accompany a 66-minute family wash cycle. Michael Nyman whose haunting work has accompanied dozens of hits and arthouse movies, including Oscar-winner The Piano has composed the soundtrack to accompany a new feature film which turns the everyday drudge of the […]

London’s Iconic Piccadilly Lights Are Switched Back On

London’s Iconic Piccadilly Lights Are Switched Back On

The world-famous Piccadilly Lights were switched back on this week (October 26) after a nine month period of renovation. A spectacular display of colours, which were sponsored by members of the public as part of a fundraising campaign for Barnardo’s, was the first image to appear on the new screen. Landsec, the owner of Piccadilly […]

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