Is it time for a brand to take an anti-technology stance?

Is it time for a brand to take an anti-technology stance?

With 67% of 18 to 34-year-olds saying the need to take a break from technology, does this open an opportunity for brands, asks Vaughan Edmonds, planner at global experience agency Sense. Britain has an addiction epidemic. I’m not talking about drugs, alcohol, gambling or even caffeine. This addiction is far more common. Most people reading this […]

Dead Man’s Fingers Spiced Rum Creates a Barbershop that Focuses on Celebrating People’s Craniums

Dead Man’s Fingers Spiced Rum Creates a Barbershop that Focuses on Celebrating People’s Craniums

 To launch their new Cornish spiced rum in London, Dead Man’s Fingers is creating ‘SkullCuts’, a unisex barbershop specialising only in ‘close to the bone’ styles and scalp treatments. Contrary to traditional barbers, who focus solely on hair, SkullCuts is designed to give both men and women the confidence to show off more of […]

Room for one more on the brandwagon?

Room for one more on the brandwagon?

Too many major brands are coming late to the party and/or delivering paper-thin token gestures in their ‘show’ of support for causes, says Sense’s Ciara Garratt. Have you noticed how every brand is trying to prove a point at the moment? How every product you pick up in the supermarket now boldly states its protein content? Or, […]