AvL/SE’s hyper-real Pro Wildlife campaign alerts holidaymakers to animal cruelty in tourist attractions

AvL/SE’s hyper-real Pro Wildlife campaign alerts holidaymakers to animal cruelty in tourist attractions

Aimaq Von Lobenstein/ Saint Elmo’s (AvL/SE), Berlin creative agency of Saint Elmo’s and part of the Serviceplan Group, worked with Cannes Lions-winning artist Ricardo Salamanca on an eye-catching series of print ads for nature conversation organisation Pro Wildlife. The campaign with the tag line ‘Any job is better than being a tourist attraction’, is composed […]

MINI challenge gender stereotypes with new Serviceplan campaign fronted by AFL coach Craig Parkinson

MINI challenge gender stereotypes with new Serviceplan campaign fronted by AFL coach Craig Parkinson

 Since its iconic status was cemented in the 60s with images of fashionable women in the driving seat, MINI has endured and become a classic car. The new ‘MINI means Power’ campaign from Change Serviceplan, Poland addresses gender stereotypes and shows that men and women can enjoy being at the wheel of a MINI. Local […]

Kathrin Guethoff, Global Executive Creative Director Serviceplan, steps up to Creative Board

Kathrin Guethoff, Global Executive Creative Director Serviceplan, steps up to Creative Board

Serviceplan Group is happy to announce that Kathrin Guethoff, who was Serviceplan China’s Chief Creative Officer for four and a half years, has now joined its Creative Board. Guethoff will bring to the Creative Board 19 years of experience in the advertising industry in Europe and Asia, and award-winning creativity. She has won awards at […]

Serviceplan become first German agency group pledging to Free The Bid for Women Directors

Serviceplan become first German agency group pledging to Free The Bid for Women Directors

It’s impossible not to notice that a global women’s equality movement has been rapidly gathering pace across Film, TV, politics and the advertising industry in the past year. Starting with grass roots movements such as the Women’s March on Washington in 2016 which sparked similar protests around the world including the global Women’s March, and […]