METRO and Serviceplan turn 11 newborn girls into the youngest entrepreneurs in the world

METRO and Serviceplan turn 11 newborn girls into the youngest entrepreneurs in the world

 METRO conducted the “International Own Business Study” in 10 countries with 10,000 participants in order to gain insights into how to further support independent businesses. The study also showed that women take a strong interest in entrepreneurship, with 45% dreaming of starting their own business. However, only 12% said it was ‘very likely’ that […]

Serviceplan Creates Le BECK’S: A Luxury Design Twist on the Beer Can from German Beer Brand Beck’s

Serviceplan Creates Le BECK’S: A Luxury Design Twist on the Beer Can from German Beer Brand Beck’s

 Germany’s legendary beer brand, Beck’s, launches Le BECK’S, a special edition can design. For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges competitors in taste, design, and appearance. Since 1873, Beck’s has established a reputation of being innovators in the beverage category and started […]

Serviceplan and Plan.Net celebrate 10 years of Deutschland Card with humorous ad online

Serviceplan and Plan.Net celebrate 10 years of Deutschland Card with humorous ad online

 ‘Hätte, hätte’ (Shoulda, coulda, woulda) online films celebrate 10th birthday of Deutschland Card multi-partner loyalty scheme. Serviceplan, Plan.Net and hmmh are responsible for all communicative measures regarding the anniversary for “10 years of DeutschlandCard”. In partnership with hmmh and Plan.Net Content Marketing, Serviceplan One oversaw the design and implementation of DeutschlandCard’s anniversary campaign. The multi-partner loyalty […]

World’s First 3D Printed Braille Puzzle ‘FITTLE’ developed by Serviceplan, L V Prasad Eye Institute and Ravensburger

World’s First 3D Printed Braille Puzzle ‘FITTLE’ developed by Serviceplan, L V Prasad Eye Institute and Ravensburger

 An innovative and affordable new way for blind and visually impaired people to learn and discover, Fittle models can be downloaded from the Fittle website and 3D-printed at almost zero cost, meaning that learning Braille becomes more accessible than ever. To further complete the Braille literacy puzzle, the Fittle Project is raising funds to […]

Spotify, Serviceplan and Tierschutzverein helps find you a shelter dog who shares your taste in music

Spotify, Serviceplan and Tierschutzverein helps find you a shelter dog who shares your taste in music

Everyone has probably experienced how having the same taste in music helps to foster good relationships between people and brings like-minded individuals together. What’s especially interesting is that dogs also have individual tastes in music and enjoy songs as much as people do. This has only recently been revealed by a study carried out by […]

Serviceplan and Strellson create first online shop to accept likes as currency

Serviceplan and Strellson create first online shop to accept likes as currency

For brands navigating the digital age where the Bitcoin is becoming a credible currency, likes are the new social platform currency rapidly catching up with real money. Strellson and Serviceplan were ahead of the curve with ‘The Like Shop’, which enabled fashion lovers to purchase the Spring/ Summer 2017 collection with likes instead of money. […]

Serviceplan Greater China looks to future growth with a strong new Management Team

Serviceplan Greater China looks to future growth with a strong new Management Team

As Serviceplan International continue to expand their unique House of Communication model across the globe, making strategic creative and management hires to reflect their increasingly global outlook, Serviceplan China has appointed Chong Kin as Chief Creative Officer Greater China, Marcus Ma as Managing Director Beijing, and Lili Pang as General Manager Shanghai. Chong Kin and […]

PENNY brings 9,000 people together for Christmas with two tales of festive forgiveness

PENNY brings 9,000 people together for Christmas with two tales of festive forgiveness

On 9 November, the German discount supermarket PENNY kicked off its Christmas campaign with the slogan “Christmas. Time to reconcile”. In keeping with the strong sense of neighbourly values central to its ethos, the local supplier announced that it wanted to use this method of communication to help bring people together for Christmas 2017. As well […]

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