Fedrigoni announces the acquisition of an equity stake in connected solutions pioneer SharpEnd / io.tt

Fedrigoni announces the acquisition of an equity stake in connected solutions pioneer SharpEnd / io.tt

The deal is part of a new corporate venture capital program launched by Fedrigoni to identify start-ups to accelerate its innovation process and acquire new technologies into the group. SharpEnd was founded in 2015 as the world’s first Internet of Things (IoT) agency, with a mission to help brands evolve their products, packaging and customer […]

IoT Agency SharpEnd solidifies client services team with new brand-side hires

IoT Agency SharpEnd solidifies client services team with new brand-side hires

SharpEnd, the Internet of Things agency, has bolstered its client leadership team with the addition of client-side marketers Eddy Peters and Paul O’Connor. Eddy joins from Pernod Ricard’s Gin Hub, where he was the global digital lead, responsible for spearheading digital strategies across the gin portfolio. Paul arrives from his global Brand Manager role at […]

Wine brand Böen teams with Guala Closures and SharpEnd to launch first NFC-enabled wine bottles in US

Wine brand Böen teams with Guala Closures and SharpEnd to launch first NFC-enabled wine bottles in US

Californian wine brand Böen, part of Copper Cane Wines & Provisions by Joseph Wagner, announces itself as the first United States wine brand to deploy Near-Field Communication (NFC) technology to date. On August 1st, NFC connected bottles will be released across the United States, offering consumers the ability to be taken to the home of […]

Malibu and Kahlua Prototype the Future with ‘Living Lab’ Technology Hub

Malibu and Kahlua Prototype the Future with ‘Living Lab’ Technology Hub

Pernod Ricard-owned Malibu and Kahlúa are launching a brand new technology demonstration and rapid prototyping space at their global headquarters in Stockholm, a city second only to Silicon Valley when it comes to creating successful startups which include: Spotify, King and Mojang. The space, which has been created in conjunction with the company’s technology innovation agency, […]

Malibu Deploy 300,000 Connected Bottles Across Europe as Part of ‘Because Summer’ Campaign

Malibu Deploy 300,000 Connected Bottles Across Europe as Part of ‘Because Summer’ Campaign

Malibu Rum continue their connected bottles journey in European scale-up to support Malibu Games. The project, which marks another collaboration between Malibu and Internet of Things (IoT) agency, SharpEnd, represents a huge scale-up operation as part of the brand’s connected bottle journey. Over 300,000 NFC-enabled bottles (200k in UK, 100k in Germany) will be circulated this […]

Malibu ‘Because Summer’ Campaign Launches Connected Bottle Trial in Amsterdam

Malibu ‘Because Summer’ Campaign Launches Connected Bottle Trial in Amsterdam

Malibu, the world’s number one coconut flavoured rum, is launching the next stage of its technology trial of connected bottles as part of its global ‘Because Summer’ campaign. Created in partnership with SharpEnd, Malibu’s IoT agency, the next phase will launch late October in Gall & Gall stores across Amsterdam. Much like the UK trial last […]